Quality leads at about $6 each.
Hawke's Bay
Nearly five years built on a single, tightly managed Google Ads Search campaign. We put Continuous Spouting in front of Hawke's Bay homeowners and builders the moment they search for spouting and guttering. No complicated setup. Just consistent, efficient leads.
Keep the phone ringing in a busy local trade.
Continuous Spouting needed a reliable way to keep homeowners and builders calling for spouting, fascia and downpipe work in Hawke's Bay. Like most trades, the battle is being found at the right moment in a competitive local market, without burning budget on the wrong searches. They needed a pipeline they could count on, not a lucky month here and there.
One campaign, done exceptionally well.
No complex machine to maintain. Just a single Search campaign, kept sharp every month, aimed squarely at people in Hawke's Bay ready to book.
One focused Search campaign
A single, tightly managed Google Ads campaign for Hawke's Bay. No sprawling setup to maintain, just one campaign kept razor sharp.
Ongoing keyword refinement
We keep the keywords matched to real buyer searches for spouting, fascia and downpipe work, and prune anything that drifts off intent.
Ad copy that matches intent
Ads written to speak directly to what the searcher needs, so the people who click are ready to call or ask for a quote.
Consistency, month after month
Leads arrive at a predictable cost, giving the business a pipeline it can actually plan around.
Ads people act on, at a cost that holds.
Cost per lead is what each call, quote request or email costs in advertising. Tap to compare years. 2022 was the first full year of the campaign; 2026 runs to 22 September.
What stands out
- Leads at about $6 each on average since December 2021.
- Cost per lead has sat between $6 and $7 for three years running.
- 44% of people who click an ad go on to call, ask for a quote or email.
- Nearly two in three leads are phone calls.
- One campaign, done well. The client stepped up their investment in 2024 and has kept it there.
Between $6 and $7 a lead, three years running.
What tracks as a conversion has changed over the years, so we don't lean on lead counts. The figure we stand behind is the cost of each lead. It has sat between $6 and $7 every year since 2024.
Cost per lead by calendar year. 2026 runs to 22 September.
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