41% more leads from the same budget.
Napier · Hastings · Hawke's Bay
The Garage Door Shoppe has sold, installed and serviced garage doors in Hawke's Bay for more than four decades. We have run their Google Ads since 2022 on a modest, fixed budget. Over the last year it brought in 41% more leads than the year before, and each one cost 30% less.
More calls without spending more.
Garage doors are a small, specialist market. Plenty of the people searching are DIYers, bargain hunters heading to the big hardware chains, or looking for another brand. The Garage Door Shoppe wanted a steady flow of calls from locals ready to buy, install or repair, on a budget that stays the same every month.
A small budget, managed tightly.
The spend hasn't grown. What changed is how hard every dollar works, through hands-on Google Ads management that gets a little sharper every quarter.
One focused Search campaign
Every dollar goes to Hawke's Bay people searching for garage doors, openers, installs and repairs. No display, no broad reach, just the searches that turn into jobs.
Budget that only chases buyers
We review the search terms regularly and block what doesn't book work: DIY how-to searches, big-box hardware stores and people hunting for other brands. That spend goes back into real enquiries.
Every call, form and email tracked
Phone calls, quote forms and emails from the website are all counted as leads, so we can see which searches bring in work and put more of the budget behind them.
Refined every quarter since 2022
No resets and no big budget jumps. The same modest spend, managed a little tighter each quarter, is what cut the cost per lead by 30%.
More leads, for less each.
Cost per lead is what each call, form or email costs in advertising, shown against the previous 12 months. Tap to compare. Lower is better.
What stands out
- 41% more leads than the year before, from the same budget.
- Cost per lead down 30% year on year.
- July to September 2026 brought in twice the leads of the same months in 2025, and each one cost about half as much.
- One in five ad clicks now becomes a call, email or quote request, up from one in seven.
- No budget increase. The same spend, managed tighter.
Still getting better.
Each quarter of 2026 has beaten the one before. July to September brought in 65% more leads than January to March, on the same budget. One in four people who click an ad now calls, emails or asks for a quote.
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