by Matt | Feb 28, 2024 | Glossary
A funnel in marketing is a model that represents the journey potential customers go through, from initial awareness of a product or service to the final decision to purchase. What does Funnel mean? A marketing funnel, often visualized as an inverted pyramid, is a...
by Matt | Feb 28, 2024 | Glossary
BOFU, or Bottom of the Funnel, refers to the final stage in the customer journey where potential customers are ready to make a purchase decision. What does BOFU mean? BOFU, or Bottom of the Funnel, represents the last stage in the marketing and sales funnel, where...
by Matt | Feb 28, 2024 | Glossary
MOFU, or Middle of the Funnel, refers to digital marketing strategies focused on nurturing leads who have shown interest in a product or service, aiming to educate and persuade them towards making a decision. What does MOFU mean? MOFU, standing for Middle of the...
by Matt | Feb 28, 2024 | Glossary
TOFU stands for “Top of the Funnel,” referring to strategies aimed at reaching potential customers at the earliest stage of their buying journey to create awareness and attract interest. What does TOFU mean? TOFU, or Top of the Funnel, in digital...
by Matt | Feb 27, 2024 | Glossary
“Above the fold” refers to the portion of a webpage that is visible without scrolling, immediately seen upon loading. What does Above the fold mean? “Above the fold” is a term borrowed from newspaper publishing that applies to web design,...
