by Matt | Mar 25, 2024 | Glossary
The Google Display Network is a collection of websites and apps where Google ads can appear, reaching users across the internet beyond just Google search results. What does GDN mean? The Google Display Network (GDN) is an extensive network of websites, videos, and...
by Matt | Mar 25, 2024 | Glossary
An ad, short for advertisement, is a promotional message or content aimed at informing, persuading, and influencing people to buy a product, subscribe to a service, or support an idea. What does the term Ad mean? An ad, or advertisement, is a strategic tool in...
by Matt | Mar 13, 2024 | Glossary
Bounce rate is a metric in web analytics that measures the percentage of visitors who enter a website and then leave (“bounce”) rather than continuing to view other pages within the same site. What does bounce rate mean? Bounce rate is an important metric...
by Matt | Mar 13, 2024 | Glossary
B2C, or Business-to-Consumer, refers to transactions and interactions between businesses and individual consumers. What does B2C mean? B2C, short for Business-to-Consumer, describes the commercial transactions and interactions that take place directly between...
by Matt | Mar 13, 2024 | Glossary
B2B, or Business-to-Business, refers to transactions, sales, or services conducted between businesses, rather than between businesses and individual consumers. What does B2B mean? B2B, short for Business-to-Business, describes the commercial transactions and...
