by Matt | Sep 11, 2024 | Glossary
SEO, or Search Engine Optimization, is the practice of enhancing a website to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords and phrases. What does SEO mean? SEO, or Search Engine Optimization, involves a set of...
by Matt | Sep 11, 2024 | Glossary
SERPs, or Search Engine Results Pages, are the pages displayed by search engines in response to a user’s query, featuring a list of results including web pages, local listings, and other content. What does SERPs mean? SERPs, short for Search Engine Results...
by Matt | Sep 11, 2024 | Glossary
Search ranking refers to the position at which a website or webpage appears in the results of a search engine query, indicating its relative importance or relevance to the search terms used. What does Search Rankings mean? Search ranking is a critical metric in search...
by Matt | Sep 4, 2024 | Glossary
Ad spend refers to the total amount of money a company allocates and spends on advertising over a specific period. What does Ad Spend mean? Ad spend, short for advertising expenditure, encompasses the total budget a business dedicates to its advertising efforts across...
