GOOGLE SEARCH ADS - GOOGLE DISPLAY ADS - CRO
Bermuda Lifestyle is a pool and spa supplier based in Hawke’s Bay, New Zealand. They offer a range of services, including selling and installing spa pools, as well as providing pool treatments to maintain healthy water quality.
In this case study, we will discuss the strategies used and the results achieved through our digital marketing efforts for Bermuda Lifestyle.
The primary objective of the project was to increase Bermuda Lifestyle’s online presence and generate leads through their website.
To achieve this, we developed their website, implemented local SEO strategies, and ran successful Google Ads campaigns.
Our team began the project by designing and developing a responsive website for Bermuda Lifestyle. The website was optimized for both desktop and mobile users and designed to encourage potential customers to make contact via a contact form, email, or phone call.
Using the latest web development technologies, we created a visually appealing website that was easy to navigate, providing potential customers with quick access to information about Bermuda Lifestyle’s products and services.
Search Engine Optimisation
After launching the website, we conducted a technical SEO audit to identify and resolve any indexing issues that could impact their website’s visibility in search engine results. We also performed onsite SEO by optimizing meta tags, page content, and keyword density for relevant keywords related to their products and services.
To generate traffic and leads for Bermuda Lifestyle, we developed and implemented a comprehensive search engine marketing (SEM) strategy. This included setting up Google Analytics tracking to measure website performance, performing keyword research to identify relevant keywords and phrases, and creating ad groups for each of Bermuda Lifestyle’s core services.
Our team used the latest targeting options and ad formats, such as responsive search ads and all relevant ad extensions, to increase click-through rates and conversions. We optimized the campaigns by reviewing the keyword list, adding new keywords, removing irrelevant keywords via the search query report, and split-testing ad copy to improve performance.
Through our SEM efforts, we were able to generate over 250 conversions in 2021 and more than 360 conversions in 2022, representing a significant increase of 42%. These results demonstrate the success of our strategy in driving traffic and leads for Bermuda Lifestyle.