by Matt | Apr 11, 2024 | Glossary
DTC stands for Direct-to-Consumer, referring to a business model where companies sell products or services directly to consumers, bypassing traditional retailers, wholesalers, or other middlemen. What does DTC mean? Direct-to-Consumer (DTC) is a retail business model...
by Matt | Apr 10, 2024 | Glossary
E-commerce refers to the buying and selling of goods and services over the internet, encompassing online transactions and the exchange of money and data to execute these transactions. What does eCommerce mean? E-commerce, short for electronic commerce, is the activity...
by Matt | Mar 25, 2024 | Glossary
The Google Display Network is a collection of websites and apps where Google ads can appear, reaching users across the internet beyond just Google search results. What does GDN mean? The Google Display Network (GDN) is an extensive network of websites, videos, and...
by Matt | Mar 25, 2024 | Glossary
An ad, short for advertisement, is a promotional message or content aimed at informing, persuading, and influencing people to buy a product, subscribe to a service, or support an idea. What does the term Ad mean? An ad, or advertisement, is a strategic tool in...
by Matt | Mar 13, 2024 | Glossary
Bounce rate is a metric in web analytics that measures the percentage of visitors who enter a website and then leave (“bounce”) rather than continuing to view other pages within the same site. What does bounce rate mean? Bounce rate is an important metric...
by Matt | Mar 13, 2024 | Glossary
B2C, or Business-to-Consumer, refers to transactions and interactions between businesses and individual consumers. What does B2C mean? B2C, short for Business-to-Consumer, describes the commercial transactions and interactions that take place directly between...
by Matt | Mar 13, 2024 | Glossary
B2B, or Business-to-Business, refers to transactions, sales, or services conducted between businesses, rather than between businesses and individual consumers. What does B2B mean? B2B, short for Business-to-Business, describes the commercial transactions and...
by Matt | Mar 13, 2024 | Glossary
Remarketing is a digital marketing strategy that involves targeting ads to users who have previously visited a website or used a mobile app, aiming to re-engage them and encourage conversion. What does Remarketing mean? Remarketing enables businesses to display ads...
by Matt | Mar 13, 2024 | Glossary
The Google algorithm is a complex system used by Google to retrieve data from its search index and instantly deliver the best possible results for a query. What does Google Algorithm mean? The Google algorithm refers to the sophisticated and ever-evolving set of rules...
by Matt | Feb 28, 2024 | Glossary
A funnel in marketing is a model that represents the journey potential customers go through, from initial awareness of a product or service to the final decision to purchase. What does Funnel mean? A marketing funnel, often visualized as an inverted pyramid, is a...
