Google Ads Management
Why Google Ads?
As one of the fastest way to be found online for people searching for your business, products or services, Google Ads is a great way to be found in today’s competitive landscape.
Do you come up when someone searches for your brand, products or services on Google? If you don’t appear on the first page and if you don’t appear at the top of the first page, generally you are not going to be found.
Getting your website to the top of Google is a long and difficult, not to mention costly process.
However, you can get instant results by paying Google, via keyword bids, to put your website at the top of searches related to your business using Google Ads (formerly Google AdWords).
How Do I Get To The Top Of Google?
In general there are two ways to get to the top of search results on Google.
The first way is to optimise your website for search engines by producing keyword rich content and building backlinks from other websites. This is called organic traffic, and while clicks are free this way, optimising your website and getting backlinks usually is not. It also can take weeks, months and sometimes years to get this right.
The other way is by using Google Ads (formerly Google AdWords) to bid on keywords related to your business’s products and services. When we bid on those keywords and someone searches for you, you will appear at the top of the page as an ad. This is called paid traffic and you pay per click.
Better yet, we can measure and track how many people are coming from these ads and let you know whether or not they made contact with you and became a lead, sale or prospect.
How Can I Run Google Ads?
You can sign up for Google Ads at any time and run straight from their system, however, without the knowledge and expertise you may find that you spend a whole lot of money without any results.
That’s where we come in. We have a Google Ads management service where we work with you to identify the brands, products or services that you want to promote and create ad campaigns based around these. We work with you to set goals and outcomes which will improve your business and generate a positive return on investment with your marketing budget. We will even tell you if it is not working or unprofitable, although most industries and verticals are profitable on Google.
If you are ready to get started, please feel free to get in touch with us for a free consultation.
Depending on how you came on board, we will have already assessed your website and let you know our recommendations.
When we are setting up your Google Ads, our first touch point is your website. Unless this has been specified by the client beforehand, we use it to decide on what we will be researching and using as the categories and audience (more on this later).
Keywords are 1 or more words which Google use to help them show ads to people searching for similar things.
We can now start doing keyword research to decide on which keyword we would like to use. Usually what we are looking for are keywords with high search volume (lots of eyes) and doesn’t have an outrageous price per click.
Defining Categories & Audience
Once keywords are researched, we can group them into categories and/or target audiences to create our campaigns.
Writing Ads & Extensions
Now we have defined our categories (called Ad Groups in Google Ads) we write the most relevant ads we can to what people are looking for.
We use all Ad Extensions available and relevant to the campaign to make the ads stand out more compared to everyone else.
Review & Put It Live
Once the campaigns are completely set up and ready to go, they are reviewed by someone else on the team before they are set live.
1 Day, 1 Week, 1 Month Review
All of our campaigns are checked daily by humans and are monitored by computer systems 24/7 with comprehensive alert functions to let us know if something is wrong.
We also use a 1 day, 1 week and 1 month manual review process to make sure we are getting the best performance from the campaigns after we go live.
Aside from regular reviews on the campaigns, we utilise on-going optimisation both from Google Ad recommendations tool, regular Google Account Strategist phone calls and our own in-house optimisation regime.
Monthly Review With You!
Once a month we will provide you with detailed reporting on how things are going on your campaigns, including KPIs, trend metrics and many others.
We also set aside time each month to go over the report with you so we can discuss how things are going with you and your business.