MARKETING SERVICES
Google Marketing Services
Google is one of the best ways for your brand, products or services to be found online.
Our focus is on generating leads for the businesses we partner with and work with them to produce the best return on investment.
We work with any sized business, but are especially focused on helping small to medium sized businesses grow and achieve their next business goals.
You have your own dedicated account manager looking after your campaigns and have direct access to them to discuss and make any changes within your business goals.
You have control of how much you want to spend on advertising and for what products or services.
Google Ads is a very budget friendly way to advertise as you only pay for results, e.g. when someone clicks on your ads.
Our team is highly trained at delivering on your business goals. Our campaigns are successful because they make our customers more money than they spend!
We don’t have any fixed term contracts. You pay us upfront for your ads and we deliver them on a monthly basis.
Search Ads
Display Ads
Youtube Ads
Shopping Ads
Remarketing
Other Google Marketing Services
Google My Business (Google Maps)
We can help you get a pin on Google Maps, along with adding all of your contact details, pictures, videos and reviews.
If you already have a maps listing, we can optimise your profile so you have a better chance at being shown at the top of the "map pack" when someone searchs for you.
Google Analytics
An essential item to track your website stats such as visits, page views and conversions.
We can help you either install it on your website, configure it so it is recording your website information correctly and set up all of your settings, such as goals, filters, audiences, etc.
Search Engine Optimisation
We can help your website show up higher on Google's search results page organically.
We utilise best practices and a content plan to help you show more often and higher in the results.
Our 8 Step Google Ads Process
Following a set process let’s us delivery your quick seamless campaigns and allows you to know exactly how things are progressing.
1
Website Assessment
When we are setting up your Google Ads, our first touch point is your website. Unless this has been specified by the client beforehand, we use it to decide on what we will be researching and using as the categories and audience (more on this later).
Depending on how you came on board, we will have already assessed your website and let you know our recommendations.
2
Keyword Research
We can now start doing keyword research to decide on which keyword we would like to use. Usually what we are looking for are keywords with high search volume (lots of eyes) and doesn’t have an outrageous price per click.
Keywords are 1 or more words which Google use to help them show ads to people searching for similar things.
3
Defining Categories & Audience
Once keywords are researched, we can group them into categories and/or target audiences to create our campaigns.
4
Writing Ads & Extensions
Now we have defined our categories (called Ad Groups in Google Ads) we write the most relevant ads we can to what people are looking for.
We use all Ad Extensions available and relevant to the campaign to make the ads stand out more compared to everyone else.
5
Review & Put It Live
Once the campaigns are completely set up and ready to go, they are reviewed by the team before they are set live.
6
1 Day, 1 Week, 1 Month Review
All of our campaigns are checked daily by humans and are monitored by computer systems 24/7 with comprehensive alert functions to let us know if something is wrong.
We also use a 1 day, 1 week and 1-month manual review process to make sure we are getting the best performance from the campaigns after we go live.
7
On-going Optimisation
Aside from regular reviews on the campaigns, we utilise on-going optimisation both from Google Ad recommendations tool, regular Google Account Strategist phone calls and our own in-house optimisation regime.
8
Monthly Review With You!
Once a month we will provide you with detailed reporting on how things are going on your campaigns, including KPIs, trend metrics and many others.
We also set aside time each month to go over the report with you so we can discuss how things are going with you and your business.
