Pay Per Click Advertising Management
Pay Per Click Ads
Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc, etc.
There are lots of ways to advertise online on a pay per click model and the above are just a small example of the top platforms in the market.
A pay per click model is where you only pay for your ads when someone actually clicks on it. The name really says it all.
We run a return on investment focused pay per click ads management service for all of the most popular networks where we will maximise your advertising budget to get you the best possible return.
What is pay per click?
Pay Per Click or PPC advertising is an online advertising model where you only pay each time someone clicks on your ad. The benefit of this is you can have thousands of views or impressions for your ad and it will not cost anything.
For example, you run an ad on Google search where your ad appears along with 4 other ads at the top of the search results. If that particular search term which you are bidding on gets 100 impressions but someone only clicks your ad once, then you only pay for that one click.
Another example is on Facebook where you can have 500 people see your ad on their feed, which will outline all the benefits of your products or service, and if only 3 people actually click on the ad, you only pay for those clicks.
How much does PPC advertising cost?
This is a difficult question to answer as it depends, but on average most businesses should expect to pay between NZ$1 to NZ$2 per click on most popular advertising networks.
On our first consultation, we can talk to you about how competitive your industry is and how much we think you will pay per click. We can give you an estimated market size for your industry and let you know how many clicks you could receive in any given month.
With these two metrics we can recommend a suitable budget for you to spend.
Most small sized companies in NZ spend between $500 to $2000 per month on online advertising, while most medium sized businesses can spend up to $10,000 to $20,000 per month on advertising.