$199a month
$5,997 one-off to build it
For plumbing businesses in NZ
We get you more plumbing jobs.
We build you a complete lead-to-job system: ads that reach ready-to-buy locals, a website that replies straight away, and follow-up that turns enquiries into jobs. Real calls and quote requests, not vanity clicks.
Instant replies, 24/7
113
Kiwi businesses since 2019
$1m+
ad spend managed
$4m+
tracked client revenue
4x
return on ad spend*
5.0 ★
from 15 Google reviews
The leak
Stop losing money to these 3 mistakes.
You can't answer the phone with your hands full under a sink.
#1
Every slow reply is a job booked by someone else.
By the time you call back from the job, they've already rung the next plumber on Google and booked them in. The fastest reply usually wins the work.
Most tradies lose 6 to 8 jobs a week to slow callbacks.
#2
You forget to follow up.
A quote goes out, the customer goes quiet, and you're too flat out to chase it. The job quietly disappears, even though they were keen.
Around 79% of sales need 5 or more follow-ups. Most plumbers stop after one.
#3
No reviews, so you slip down Google.
Happy customers never get asked, so the reviews never come. Fewer reviews means a lower ranking, which means fewer of these calls next month.
Reviews are one of the biggest local ranking factors on Google.
The real reason
A flash website on its own won't ring your phone.
Ads with no follow-up. A pretty site with no traffic. Reviews left to chance. On their own, each piece leaks. The jobs slip through the gaps between them. That's why we build the whole chain, from the first click to the booked job, so nothing falls through the cracks.
Your options
Three ways to chase more work. Only one books jobs.
The Auckland agency
Money torched
Six weeks of waiting, then a report full of impressions and engagement. Plenty of clicks to a slow website, zero extra jobs.
The DIY hero
Billboard in a desert
A tidy site you built yourself that nobody ever finds. A handful of enquiries a year, mostly from mates.
Hyper Digital
Booked work
Site, ads, follow-up and reviews built to work together. Live fast, leads coming in, and backed by our guarantee in writing.
Most agencies fix one piece and blame the others for the result. We build the whole system.
The system
The plumber's lead system. Six parts, built to work together.
Not just a website. A complete lead-to-job system, all done for you and managed in-house.
1
A website that converts
The foundation
Fast, search-ready and built to turn visitors into quote requests, with local SEO baked in from day one.
2
Google Ads that drive the right traffic
Ready-to-buy locals
We put you in front of people searching for your trade in your area, right when they need you. No wasted spend on junk clicks.
- "emergency plumber near me"
- "blocked drain [your town]"
- "hot water cylinder replacement"
3
Meta retargeting
Catches the ones who didn't call
Follows up across Facebook and Instagram with the people who looked but didn't book, until they're ready.
4
Instant lead response
The biggest lever
Every enquiry gets an instant reply, day or night. The fastest reply almost always wins the job.
5
AI chat and booking
A 24/7 receptionist
Answers questions, gathers the details you need to quote, and books on-site jobs or call backs straight into your calendar, even at 11pm while you sleep.
6
5-star review engine
Compounds month on month
Asks happy customers for a Google review after every job, so your ranking and your reputation keep climbing.
Proof
A track record of real results.
Here's what we did for No Drips Plumbing, a Hawke's Bay plumber.
Cost per leadunder target
No Drips Plumbing. Their target is $45 a lead. Our best keywords bring leads in at $14. Illustrative chart.
$14
cost per lead, best keywords
Our best-performing keywords bring in plumbing leads for as little as $14, well under their $45-a-lead target.
~9%
click-through rate
Roughly double the 3 to 5% industry average for Google Search ads, so more of the budget turns into clicks.
~$3k
wasted spend cut
We took over the account, audited it, and cut close to $3,000 the previous agency had spent on clicks that never booked.
These are real client results. Leads are what we deliver, not closed sales. Your numbers vary by trade, area and how fast you reply.
Pricing
More of the right jobs, priced per campaign.
You tell us what work you want more of. We build and run the campaign that brings it in, agree a lead target with you in writing, and charge one flat price for it. Your ad budget stays yours.
Quote
What it costs, and what you get for it
All prices NZD +GST
Ads
Your phone ringing with the jobs you actually want.
- Reach people in your area at the moment they're searching for your trade.
- A lead target agreed with you in writing before we start, so you know what you're paying for.
- Your ad budget only goes to the searches and audiences that turn into real enquiries.
- A plain monthly report: what you spent, what came in, and what each enquiry cost.
$497a month, per campaign
No setup fee. Your first month covers the build.
Plus your ad budget, which stays yours.
$297a month
$997 one-off to connect it. Waived with the full stack.
The full stack
Everything between a search on Google and a job in your calendar, handled.
- Ads that bring in the right enquiries, a site that convinces them, and a system that books them.
- One team looking after the lot, so nothing falls between a web guy, an ads guy and a CRM.
$897a month
Includes your first campaign. $497 a month for each campaign after that.
$4,997 one-off setup covers the lot, System setup included.
Cheaper than the parts.
Why saying yes is safe
30-day money back
Not happy with your website in the first 30 days? Everything you've paid, refunded.
60-day lead guarantee
Miss the lead target we agree on any campaign and we waive our fee for it until we hit it.
Month to month
No lock-in, no notice period. Cancel any time and it ends at the end of the month you've paid for.
Not sure which one you need? The free leads audit works it out before you spend a cent with us.
Get my free leads auditHit your lead goal in 60 days, or we manage that campaign for free until you do.
We agree a monthly lead target with you in writing at onboarding. If a campaign misses it in the first 60 days, we keep working and waive our fee for that campaign until we hit it. You still cover your ad spend, and any website, hosting or system costs you're on with us, but you don't pay us to manage that campaign until we deliver.
Get my free leads auditThe right fit
Who this works for. And who it doesn't.
This is for you if
- ✓ You run your business in New Zealand and want more booked jobs.
- ✓ You can handle a steady lift in quote requests and work.
- ✓ You or your team reply to leads within the hour.
- ✓ You're ready to invest properly in growth, not cheap experiments.
This isn't for you if
- ✗ You want overnight magic with no follow-up.
- ✗ You won't reply to leads within a day.
- ✗ You're not ready to commit to an ad budget that makes the numbers work.
- ✗ You don't have the capacity to take on more jobs right now.
We only take one plumber per area, so we're never competing against ourselves or putting two clients up against each other. We worked with thousands of clients in our big-agency days and saw what set-and-forget does, so now we keep the list small: Matt and Ryan do the work, not overseas contractors, juniors or interns, and stay on your account until it delivers. We'd rather say no upfront than waste your money.
How it works
From "yes" to leads, with no mucking around.
1
free leads audit call
20 minutes
We review your current setup and show you where your next jobs are coming from. You leave with a clear plan either way.
2
We build it for you
7 to 10 days
Website, ads, instant response, booking and reviews. All done for you, nothing for you to stitch together.
3
Training and launch
1 hour
A quick walkthrough so you know how it works, then we flick it live and the leads start coming in.
4
It runs, we sharpen it
Ongoing
We manage and improve it every month, and report on real results: leads and cost per lead, not vanity metrics.
Questions plumbers ask before they sign up.
How soon will I see leads?
Most Google Ads campaigns are live within days of your leads audit call, with leads coming in shortly after. SEO and reviews build on top of that over the following months.
How is this different from a normal Google Ads agency?
Most agencies sell you one piece and leave the rest to you. We run the whole pipeline, from ads to website to follow-up, so the leads actually turn into booked jobs. And every ad campaign carries a 60-day lead guarantee.
What counts as a lead?
A real phone call or quote request from a potential customer in your area, not clicks or impressions. We agree on what counts before we start.
How much is the ad budget on top of the monthly fee?
Your ad spend is separate and paid straight to Google or Meta, never marked up by us. We recommend the right budget for your trade and area on your free leads audit.
Will you lock me into a contract?
No. Cancel any time and your plan ends at the end of the month you've paid for. No notice period, no exit fee.
What if I get too busy?
We agree your lead target before we start and can throttle the ad spend up or down any month. Plenty of clients dial it back over their busy season and open it up again after. You're never stuck paying for leads you can't service.
Do you work with my competitors?
No. We take one tradie per trade in each area, so we won't run ads for a competing business in your patch. It's also why our client list is smaller than most. In our big-agency days we worked with thousands of clients, likely including businesses in your trade, and saw what set-and-forget does to an account. Now we do the work ourselves rather than hand it to overseas contractors, juniors or interns, so every client gets the results they're paying for.
Do you only work with plumbers?
No. We work with trades right across New Zealand. This page is built for plumbers because the searches, the jobs and the customers are specific to your trade, so the system is tuned for how people look for a plumber.
Get your free leads audit
In 20 minutes we'll show you where your next plumbing jobs are coming from, and what your leads should cost.
Instant replies, 24/7
Want more booked plumbing jobs from the same budget?
Get your free, no-obligation leads audit. We'll show you which channels will work best for your trade and what your leads should cost.