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Meta Business Partner · NZ-wide

Facebook ads that turn scrolling into real enquiries.

We are a New Zealand Facebook ads agency and Meta Business Partner for trade and local businesses. We build and manage the Facebook and Instagram campaigns that put you in front of the right locals, follow up the ones who almost enquired, and report in leads, not likes.

Instant replies, 24/7
A local customer scrolling Facebook on their phone
122
Kiwi businesses since 2019
$1m+
ad spend managed
$4m+
tracked client revenue
4x
return on ad spend
5.0 ★
from 15 Google reviews
Why most Facebook budgets vanish

Facebook ads are not a scam. Most accounts are just run badly.

When a business owner tells us Facebook advertising did not work for them, it is almost always one of these three, and all three are fixable.

Boosting posts and hoping

The blue Boost button is Facebook's easiest money and the worst way to buy ads. It optimises for likes and reach, not enquiries, and most boosted budgets vanish without a single lead to show for it.

Ads shown to the wrong people

Broad targeting, no proper audiences and the whole country selected. Your budget gets spent showing a Napier service to someone in Invercargill who will never buy it.

No pixel, so nothing is measured

Without the Meta pixel and conversion tracking set up properly, you cannot retarget the people who visited, and nobody can tell you what a lead actually cost. The account just quietly drifts.

What our Facebook advertising covers

The work that actually moves cost per lead.

No set-and-forget. Every Meta account gets the same six things, every month.

Audiences built around real buyers

Location, demographics, interests and lookalikes built around the customers you actually want, in the areas you actually cover. No spray and pray.

Ad creative and copy done for you

Scroll-stopping images, video and copy written for your business and your offer. On Facebook the creative does most of the heavy lifting, so we keep testing new angles.

Meta pixel and conversion tracking

Pixel, events and conversion tracking wired up properly, so campaigns optimise toward real enquiries instead of likes and reach.

Retargeting that closes the loop

Most people do not enquire on the first visit. We follow up website visitors and engaged audiences with warm ads, which is usually the cheapest lead in the whole account.

Landing pages that convert

Your ads point at pages built for the offer behind them, not a homepage. A better landing page lowers your cost per lead before you spend another dollar.

Testing and reporting you can verify

Creative, audiences and offers tested every month, with reporting on enquiries and cost per lead. Every number we report, you can check in your own Ads Manager.

The whole toolkit

Facebook, Instagram, Reels, lead ads. We run the lot.

One campaign can reach your customers across Facebook and Instagram in every format Meta offers. Each format earns its place case by case, and we will tell you straight when one is not worth your budget.

Facebook feed ads

Image and video ads in the feed where Kiwis actually spend their time. The workhorse format for local awareness and lead generation.

Instagram and Reels

The same campaign can run across Instagram feed, Stories and Reels. One build, one budget, and Meta serves it wherever your customers scroll.

Lead ads

Forms that open right inside Facebook or Instagram, pre-filled with the person's details. Fewer steps, cheaper leads, and every one flows straight into your follow-up automation.

Retargeting

Warm ads to people who visited your site or engaged with your page but did not enquire. Cheaper clicks and a second chance at the job.

Awareness campaigns

For businesses whose customers plan ahead, staying front of mind for months before the buying decision is the whole game. Used deliberately, with a tight audience, never as a budget sink.

Proof

Real accounts, real numbers.

Every figure we publish comes from a client's own account, and they can check it themselves. Bermuda Lifestyle is the one to read here: Facebook and Instagram ads have run alongside their Google Ads for years, keeping their pool and spa business booked months in advance.

We also run Facebook ads for our own business, with our own money. The strategies we recommend are the ones we trust with our own budget.

See all our results
+2,500%
enquiries in year one
Bermuda Lifestyle

A new website plus Google Ads, Facebook and Instagram working together. "They deliver the exact customers we require via Google Ads, Facebook Ads and Instagram." Denise Howell, owner.

Read the case study
Straight talk

Is Facebook even the right channel for you?

Google Ads catches people already searching for your service, which is why it is usually the first channel we run. Facebook and Instagram do a different job: they create demand, putting you in front of the right locals before they search, and keeping the people who visited your site warm until they are ready.

Facebook is brilliant for work people plan ahead for, and a poor fit for urgent call-outs. If it is the wrong first channel for your business, your free leads audit will say so, because we would rather turn down a Meta budget than manage one that cannot work.

Planning a Facebook and Instagram ad campaign for a local business
Where we work

A Facebook ads agency in Hawke's Bay and Auckland, working NZ-wide.

We are based in Hawke's Bay and Auckland and run Facebook and Instagram advertising for trade and local businesses across New Zealand. Campaigns are managed remotely, so where you are does not change the work, only the audiences and areas we target.

Hawke's Bay Napier Hastings Auckland Wellington Christchurch Tauranga Hamilton

Not on the list? We work with businesses anywhere in New Zealand.

How we work

From free leads audit to dialled-in, step by step.

No mystery, no black box. This is the exact process every new Facebook ads client goes through.

01

Audit before anything

Before you sign a thing, we audit your website and marketing, tell you straight whether Facebook ads are the right channel for you, and what your cost per lead should look like.

02

Discovery

We narrow down which services you want more of, then work out what a lead and a job are really worth to you from your sales pipeline and margins. That number steers every decision after it.

03

The build

Campaigns, audiences, ad creative and copy built for you, with the Meta pixel and conversion tracking set up end to end. You can review it all before launch, or just tell us to hit go.

04

Launch and fine-tune

We usually go live on the 1st of the month so your reporting starts clean. The first weeks are about finding which creative and audiences convert, and cutting the ones that do not.

05

First-month review

We present the first month's results, get your feedback and tune the account to what you actually want. Some clients want fewer, better leads. Others want the budget pushed harder at one offer.

06

Ongoing optimisation

Fresh creative, audience refreshes and budget moves every month, with a catch-up rhythm you choose: weekly, monthly or quarterly. Facebook ads fatigue fast, so standing still costs money.

Everything between a search and your next quote, on one bill.

The full stack is your website, your ads, SEO and the System that answers and follows up every enquiry, all run by one team. It's what we recommend, because each part makes the next one work harder. Not ready for all of it? Start with one part and add the rest when you are.

The full stack

Every step looked after, so you can stay on the tools.

  1. Found

    Locals searching for your trade find you first, on Google, Facebook, Instagram and AI answers.

    Ads and SEO

  2. Chosen

    Your website proves you turn up and do good work, so they pick you.

    Website

  3. Answered

    Every enquiry answered day or night by email, chat or your AI receptionist.

    System

  4. Followed up

    Every lead gets followed up by email so fewer slip through, and happy customers get asked for a review.

    System

Ads and SEO bring the right people in, the website turns them into enquiries, and the System makes sure none of them slip away. Nothing falls between a web guy, an ads guy and a CRM.

$897a month

$4,997one-off setupcompared with $7,491 set up separately

Covers the website, the System, SEO and your ads build.

Includes SEO, which you can only get in the full stack.

Plus your ads package, from $345 a month with your ad spend included.

Get my free leads audit

All prices NZD +GST

  • 30-day money back on your website
  • Month to month, cancel any time
  • Ad spend inside your ads package

Need to start smaller? Pick one part.

Each one works on its own. The dashed gaps show what's left for you to cover.

Meta Ads

  1. Found
  2. Chosen
  3. Answered
  4. Followed up

Your phone ringing with the jobs you actually want.

  • Reach people in your area who need your trade: on Google when they search, on Facebook and Instagram while they scroll.
  • Your ad budget only goes to the searches and audiences that turn into real enquiries.

Without the rest: The enquiries arrive, but nothing answers them after hours or chases them up, and your current website has to win them on its own.

From$345a month

In the regions, from $545 a month in the main centres. Your ad spend is included.

$497 one-off setup.

Website

  1. Found
  2. Chosen
  3. Answered
  4. Followed up

A website that turns lookers into enquiries.

  • Visitors see the proof that you turn up and do good work, then one obvious way to get in touch.
  • Enquiries land straight in your pocket, and you can see which ones came from where.

Without the rest: Nothing bringing new people to the site, and no system answering or chasing enquiries while you're on the job.

More about Website

$199a month

$5,997 one-off to build it.

System

  1. Found
  2. Chosen
  3. Answered
  4. Followed up

Never lose another job to a missed call or a slow reply.

  • Every enquiry answered day or night, by email, chat or your AI receptionist.
  • Every lead in one place, on your phone or in the office, so whoever runs the books can follow it from first call to finished job.

Without the rest: Every enquiry gets handled, but you still have to bring them in, and your current website has to win them.

More about System

$297a month

$997 one-off to connect it.

Not sure which you need? Your free leads audit works it out before you spend a cent with us.

Get my free leads audit
FAQ

Facebook ads questions, answered.

What does Facebook advertising cost in NZ?

One package price covers our management and your ad spend on Facebook and Instagram. Packages start from $345 +GST a month in the regions and $545 +GST a month in the main centres. The entry package suits a one-person business in a regional town. Bigger crews, wider areas and the main centres need more reach, so we size your package with you on the free leads audit call, based on your services, your area and how much work you want. There is a one-off $497 +GST setup fee (waived with the full stack), and each month is charged before it starts. Already running Google Ads with us? Meta can sit inside the same package.

Facebook ads or Google Ads: which is better?

They do different jobs. Google Ads catches people already searching for your service, which is why it is usually the first channel we run for trade and local businesses. Facebook and Instagram create demand: they put you in front of the right locals before they search, keep past visitors warm, and work brilliantly for services people plan ahead for. The reality is that for most of our clients Facebook earns its place alongside Google, not instead of it, and on the leads audit call we will tell you which mix fits your business.

Do you run Instagram ads as well?

Yes. Facebook and Instagram share the same ad platform, so one campaign and one budget covers both, including Stories and Reels. We let the results decide where your budget flows: Meta serves the ads wherever your customers respond, and we cut the placements that do not perform.

What is wrong with just boosting posts?

Boosting optimises for engagement: likes, comments and reach. It cannot use proper campaign objectives, full audience targeting or conversion tracking, which is exactly the machinery that turns ad spend into enquiries. Proper campaigns built in Ads Manager consistently beat boosted posts on cost per lead, usually by a wide margin.

Do Facebook ads work for tradies and local businesses?

For the right trades, very well. Facebook suits work people plan ahead for: renovations, heat pumps, pools and spas, landscaping, painting, new builds. It is weaker for urgent call-outs, because someone with a burst pipe searches Google, they do not scroll Facebook. That is the test we apply on your leads audit call, and if Facebook is the wrong first channel for your trade we will tell you so.

Do I need a Facebook page to run ads?

Yes, ads run from a Facebook business page, with an Instagram account connected for Instagram placements. If yours does not exist yet or has been gathering dust, we set it up and tidy it as part of the build. It does not need a big following: the targeting does the work, not the page.

How do you measure and report results?

Enquiries and cost per lead, not likes or reach. The Meta pixel and conversion events are set up on every account so form fills, calls and booked calls are counted properly, and you get a monthly report you can check against your own Ads Manager. After the first month we go over the results together, then set a catch-up rhythm that suits you.

What is retargeting and why does it matter?

Most people who visit your website leave without enquiring. Retargeting shows follow-up ads to those same people on Facebook and Instagram while your business is still fresh in their mind. Because the audience already knows you, it is usually the cheapest cost per lead in the account, and it is one of the first things we build.

Who owns the ad account?

You do. We build and run everything under your own Meta Business portfolio, so you keep full access, you can see every number we report, and if you ever leave you take the account, the pixel and its history with you. Hand-over is on written request when your plan ends. How the hand-over works.

How long before I see results?

Ads start showing within a day or two of launch, and lead ads can produce enquiries in the first week. The first 30 to 60 days are about testing creative and audiences to find what converts, so cost per lead typically improves after the first month. Awareness plays take longer by design, and we will be upfront about which kind of campaign you are buying.

Do you work outside Hawke's Bay and Auckland?

Yes. Home base is Hawke's Bay and Auckland, but Meta campaigns are built and managed remotely, so we run Facebook and Instagram ads for businesses all over New Zealand: Wellington, Christchurch, Tauranga, Hamilton and everywhere in between. Your location simply becomes part of the audience targeting.

What if it does not work?

We agree a monthly lead target with you in writing before we start and report against it every month. If a campaign falls short, we tell you why and what we are changing. There is no lock-in, so if it still is not earning its keep you can cancel and it ends at the end of the month you have paid for.

Weighing up where to start? See how we run Google Ads management and how the channels fit together in our lead generation approach.

Get your free leads audit

In 20 minutes we'll show you whether Meta is the right channel for you, where your budget is leaking, and what your cost per lead should be.

Instant replies, 24/7

Do you have a website?

Just the address is fine, we'll find the rest.

Paste the link to your page, or leave it blank and we'll find it.

20 minutes with Ryan or Matt, real numbers, no obligation. We only take on a handful of new clients a month, and one tradie per trade in each area.

Ready for leads, not likes?

Get your free, no-obligation leads audit. We'll tell you straight whether Meta is right for your business, what's burning money, and what your cost per lead should look like.

Free 20-minute leads audit call · Real numbers · No obligation