Lead generation for tradies that fills your calendar.
We bring ready-to-buy local customers to your business on the channel that works best for your trade. Usually a tight Google Ads campaign for fast results, backed by local SEO that keeps working for free. Real calls and quote requests, not vanity clicks.
Hot water cylinder
Taradale · 12 min ago
$850Switchboard upgrade
Hastings · 1 hr ago
$1,900Roof leak repair
Napier · 3 hrs ago
$1,200Bathroom re-pipe
Havelock North · follow-up Tue
$4,600Heat pump install
Napier · auto follow-up on
$3,200Reroof + spouting
Hastings · Thu 8:30am
$18,500Drain unblock
Clive · Fri 1:00pm
$390Example pipeline. Not live data.
We use the channel that gets you leads, not the one we feel like selling.
You don't care whether a lead comes from Google, Facebook or a top spot on the map. You just want the phone to ring. So we pick the mix that gets the best results for your trade and budget, and we're straight with you about why.
Google Ads
The fastest way to get leads. When someone searches for your trade in your area, we put you in front of them at the exact moment they need you. You're paying to reach people ready to book right now, which is why we usually start here. You can see results in days, not months.
How we run Google AdsLocal SEO & AEO
Every website we build is set up to rank in local Google searches, the map pack and AI answers from day one. It takes longer than ads, but it builds free traffic that compounds over time. Ads get you leads today; SEO keeps them coming without paying for every click.
Meta (Facebook & Instagram)
Facebook and Instagram can work well for some trades, but usually only once your Google spend is big enough to justify it. We won't push you onto Meta just to pad an invoice. When the numbers say it's time, we'll tell you.
How we run Facebook adsHow we get your cost per lead down.
We don't set and forget. Every month we sharpen four things, and that's how Harris Pumps went from $31 a lead to around $17.
Real client trend, Harris Pumps & Filtration. Illustrative chart.
Tightly targeted campaigns
Built around your real services and the exact areas you cover, no spray and pray.
Wasted spend cut
We strip out the junk searches that quietly drain most tradie accounts.
Dedicated landing pages
Your ads point to pages built to convert, not a generic homepage.
Every call & form tracked
We measure real leads, so we know exactly what's working and what to sharpen.
Real leads. Managed in-house. No lock-in.
- Leads mean phone calls and quote requests, not clicks or impressions.
- Run in-house by our team, never farmed out offshore.
- Clear monthly reporting on real outcomes and your cost per lead.
- No lock-in contract. You stay because it works.
More leads on the same budget. That's the whole point.
Tracked enquiries up 12% on flat ad spend with cost per lead down 11%. A 4½-year partnership and counting.
29% more leads in 2025 than 2024 while cutting cost per lead by nearly a quarter.
A brand-new website plus Google, Facebook and Instagram working together.
Simple plans. No lock-in. No surprises.
A one-off $1,997 +GST setup builds your system. Then one monthly plan covers your website, ad management and automation. Your ad budget is separate and set to suit your goals.
Starter
+ $1,997 +GST one-off setup
Getting found in your local area, one core service.
What you get:
- Smart website with instant lead replies (SEO & AEO optimised)
- Google Ads management (one core service)
- Local SEO & Google Business Profile optimisation
- AI chat: captures job details, books visits and call backs
- Automated email follow-ups
- 5-star review funnel
- Monthly reporting
Growth
+ $1,997 +GST one-off setup
Most trades: multiple services and a wider catchment.
Everything in Starter, plus:
- Meta (Facebook & Instagram) Ads management
- Retargeting campaigns
- Google Ads across multiple services and areas
- Email nurture & reactivation workflows
- Live analytics dashboard
Scale
+ $1,997 +GST one-off setup
Busy operators chasing volume across multiple regions.
Everything in Growth, plus:
- Multi-region ad campaigns
- Expanded keyword & audience coverage
- Advanced automation workflows
- Conversion-rate optimisation
- Priority strategy & support
Bigger account or multiple regions? We'll build a Custom plan to suit. Your free game plan tells you the right plan and budget for your trade and area. No guesswork, no hidden extras.
What's a job worth to you?
Thirty seconds, no strings. Slide your numbers in and see what extra jobs are worth, and which plan fits.
Your numbers
$3,200
extra revenue a month
$38,400
a year, at your job value
10
leads needed a month, at your win rate
$13–17
cost per lead, from our published plumbing results
The fit
Starter · $497/mo +GST
Plus an ad budget of roughly $300–$500 a month. A starting point, not a quote: your game plan call sets the real number.
An estimate from your own inputs, not a promise. Lead costs shown only where we have published client results; your game plan call gives you real numbers for your trade and area.
Your lead goal in 60 days, or you stop paying us until we deliver.
Before we start, we agree a monthly lead target with you, based on your trade, your area and your budget. If we don't hit it in the first 60 days, we keep working and waive our management fee until we do. You still cover your ad spend, but you won't pay us another cent until we deliver.
Get my free game planQuestions, answered.
That's exactly what your free game plan works out. For most trades we start with Google Ads for fast results and build local SEO into your website for the long game. We add Meta only when your spend justifies it.
Most agencies sell you one channel and leave the rest to you. We run the whole pipeline, from ads to website to follow-up, so the leads we generate actually turn into booked jobs. And we back it with a 60-day lead guarantee.
Most Google Ads campaigns are live within days of your game plan call, with leads coming in shortly after. SEO builds over the following months on top of that.
No lock-in. One month's notice when you cancel, just so we can clear any rolled-over ad spend, and everything we've built for your marketing (campaigns, landing pages, tracking) transfers to you in full. No exit fee. You stay because the work keeps coming, not because a contract traps you.
A real phone call or quote request from a potential customer, not clicks or impressions.
Get your free game plan
In 20 minutes we'll show you which channels will work best for your trade, and what your leads should cost.
Built for your trade.
Every trade gets found differently. See how the system works for yours, with the searches, jobs and numbers specific to your work.
Want more booked jobs from the same budget?
Get your free, no-obligation game plan. We'll show you which channels will work best for your trade and what your leads should cost.
Free 20-minute game plan · Real numbers · No obligation