$199a month
$5,997 one-off to build it
Find the work
Lead generation for tradies that fills your calendar.
We bring ready-to-buy local customers to your business on the channel that works best for your trade. Usually a tight Google Ads campaign for fast results, with Meta or SEO added when your trade and area call for it. Real calls and quote requests, not vanity clicks.
Instant replies, 24/7
Your job pipeline Live
New lead
3 leads · $3,950
Hot water cylinder
Taradale · 12 min ago
$850Switchboard upgrade
Hastings · 1 hr ago
$1,900Roof leak repair
Napier · 3 hrs ago
$1,200Quote sent
2 quotes · $7,800
Bathroom re-pipe
Havelock North · follow-up Tue
$4,600Heat pump install
Napier · auto follow-up on
$3,200Job booked
2 jobs · $18,890
Reroof + spouting
Hastings · Thu 8:30am
$18,500Drain unblock
Clive · Fri 1:00pm
$390Example pipeline. Not live data.
The best tool for the job
We use the channel that gets you leads, not the one we feel like selling.
You don't care whether a lead comes from Google, Facebook or a top spot on the map. You just want the phone to ring. So we pick the mix that gets the best results for your trade and budget, and we're straight with you about why.
Our usual starting point
Google Ads
The fastest way to get leads. When someone searches for your trade in your area, we put you in front of them at the exact moment they need you. You're paying to reach people ready to book right now, which is why we usually start here. You can see results in days, not months.
How we run Google AdsBuilt into your website
Local SEO & AEO
Every website we build is set up to rank in local Google searches, the map pack and AI answers from day one. It takes longer than ads, but it builds free traffic that compounds over time. Ads get you leads today; SEO keeps them coming without paying for every click.
When it's worth it
Meta (Facebook & Instagram)
Facebook and Instagram can work well for some trades, but usually only once your Google spend is big enough to justify it. We won't push you onto Meta just to pad an invoice. When the numbers say it's time, we'll tell you.
How we run Facebook adsHow we run your campaigns
How we get your cost per lead down.
We don't set and forget. Every month we sharpen four things, and that's how Harris Pumps went from $31 a lead to around $17.
Cost per lead↓ 45%
Real client trend, Harris Pumps & Filtration. Illustrative chart.
Tightly targeted campaigns
Built around your real services and the exact areas you cover, no spray and pray.
Wasted spend cut
We strip out the junk searches that quietly drain most tradie accounts.
Dedicated landing pages
Your ads point to pages built to convert, not a generic homepage.
Every call & form tracked
We measure real leads, so we know exactly what's working and what to sharpen.
What you actually get
Real leads. Managed in-house. No lock-in.
- Leads mean phone calls and quote requests, not clicks or impressions.
- Run by Matt and Ryan themselves, never farmed out to overseas labour, juniors or interns.
- One tradie per trade in each area, so we never compete against ourselves or you.
- Clear monthly reporting on real outcomes and your cost per lead.
- No lock-in contract. You stay because it works.
Proof
More leads on the same budget. That's the whole point.
2,945
tracked leads all-time
Continuous Spouting
One tightly managed Google Ads campaign for Hawke's Bay spouting and guttering, at under $6 a lead. A 4.5-year partnership and counting.
$31 → $17
cost per lead
Harris Pumps & Filtration
29% more leads in 2025 than 2024 while cutting cost per lead by nearly a quarter.
+2,500%
enquiries in year one
Bermuda Lifestyle
A brand-new website plus Google, Facebook and Instagram working together.
Pricing
More of the right jobs, priced per campaign.
You tell us what work you want more of. We build and run the campaign that brings it in, agree a lead target with you in writing, and charge one flat price for it. Your ad budget stays yours.
Quote
What it costs, and what you get for it
All prices NZD +GST
Ads
Your phone ringing with the jobs you actually want.
- Reach people in your area at the moment they're searching for your trade.
- A lead target agreed with you in writing before we start, so you know what you're paying for.
- Your ad budget only goes to the searches and audiences that turn into real enquiries.
- A plain monthly report: what you spent, what came in, and what each enquiry cost.
$497a month, per campaign
No setup fee. Your first month covers the build.
Plus your ad budget, which stays yours.
$297a month
$997 one-off to connect it. Waived with the full stack.
The full stack
Everything between a search on Google and a job in your calendar, handled.
- Ads that bring in the right enquiries, a site that convinces them, and a system that books them.
- One team looking after the lot, so nothing falls between a web guy, an ads guy and a CRM.
$897a month
Includes your first campaign. $497 a month for each campaign after that.
$4,997 one-off setup covers the lot, System setup included.
Cheaper than the parts.
Why saying yes is safe
30-day money back
Not happy with your website in the first 30 days? Everything you've paid, refunded.
60-day lead guarantee
Miss the lead target we agree on any campaign and we waive our fee for it until we hit it.
Month to month
No lock-in, no notice period. Cancel any time and it ends at the end of the month you've paid for.
Not sure which one you need? The free leads audit works it out before you spend a cent with us.
Get my free leads auditOur 60-day guarantee
Your lead goal in 60 days, or you stop paying for that campaign until we deliver.
We agree a monthly lead target with you in writing at onboarding. If a campaign misses it in the first 60 days, we keep working and waive our fee for that campaign until we hit it. You still cover your ad spend, and any website, hosting or system costs you're on with us, but you don't pay us to manage that campaign until we deliver.
Get my free leads auditFAQ
Questions, answered.
Which channel is right for my trade?
That's exactly what your free leads audit works out. For most trades we start with Google Ads for fast results and build local SEO into your website for the long game. We add Meta only when your spend justifies it.
How is this different from a normal Google Ads agency?
Most agencies sell you one channel and leave the rest to you. We run the whole pipeline, from ads to website to follow-up, so the leads we generate actually turn into booked jobs. And we back it with a 60-day lead guarantee.
How soon will I see leads?
Most Google Ads campaigns are live within days of your leads audit call, with leads coming in shortly after. SEO builds over the following months on top of that.
Will you lock me into a contract?
No lock-in. Cancel any time and your plan ends at the end of the month you've paid for. No notice period, no exit fee. You stay because the work keeps coming, not because a contract traps you.
What counts as a lead?
A real phone call or quote request from a potential customer, not clicks or impressions.
Get your free leads audit
In 20 minutes we'll show you which channels will work best for your trade, and what your leads should cost.
Instant replies, 24/7
By trade
Built for your trade.
Every trade gets found differently. See how the system works for yours, with the searches, jobs and numbers specific to your work.
Want more booked jobs from the same budget?
Get your free, no-obligation leads audit. We'll show you which channels will work best for your trade and what your leads should cost.
Free 20-minute leads audit call · Real numbers · No obligation