Insights

Marketing advice that talks straight.

What we've learned running Google Ads, websites and SEO for Kiwi trade and local businesses since 2019. Written so you can actually use it, whether you hire us or not.

14 August 2026AI searchSEO

AI Search for Tradies: How to Get Recommended by ChatGPT

More Kiwis are asking ChatGPT and Google AI to find them a tradie. Here's how AI picks who to recommend, and the seven steps to make sure it's you.

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12 August 2026Lead generationGuides

Lead Generation for Tradies in NZ: The Complete 2026 Guide

Every way NZ tradies get leads in 2026, compared: directories, Google Ads, SEO, reviews, Facebook and referrals, with real costs and what to do first.

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10 August 2026Lead generationReviews

Is NoCowboys Worth It for Tradies? Membership and Alternatives

How NoCowboys works for NZ tradies: the free listing vs the $999 membership, how ratings and Customer Preferred status work, and the alternatives.

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7 August 2026Free templateReviews

How to Ask for Google Reviews: Copy-Paste Templates for Tradies

Copy-paste review request templates for tradies, plus how to find your Google review link, make a QR code and where to put it so reviews keep coming.

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5 August 2026Lead generationReviews

Is Builderscrack Worth It for Tradies? Fees and the Real Maths

How Builderscrack works for tradies, what the tokens and fees really cost, what tradies say about it, and when paying for shared leads makes sense.

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3 August 2026Google AdsPricing

How Much Does Google Ads Cost in NZ? Real 2026 Numbers

What Google Ads actually costs in NZ: real cost-per-click ranges by trade from the accounts we manage, what a sensible budget looks like, and when it pays.

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31 July 2026Free templateBusiness admin

Free Quote Template NZ for Tradies (Word, PDF + How to Quote)

Free NZ quote template built for trade businesses, plus how to price a job properly: charge-out rates, margin on materials and terms that protect you.

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29 July 2026WebsitesPricing

How Much Does a Website Cost in NZ? (2026 Prices)

Real 2026 website prices in NZ: what DIY builders, freelancers and agencies charge, what you get at each price, and the ongoing costs nobody mentions.

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27 July 2026Free templateBusiness admin

Free Invoice Template NZ: Word + PDF, GST Done Right

Free NZ invoice template (Word and PDF) with GST handled correctly. Built for tradies, plus a plain-English guide to what must be on your invoices.

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16 July 2026Digital MarketingTradies

Best Digital Marketing Agencies for NZ Tradies 2026

A straight-up look at the agencies helping NZ trade businesses get more jobs online, backed by real results, not awards or promises.

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3 July 2026Google AdsSEO

Google Ads vs SEO: where should a tradie put the first dollar?

Ads get the phone ringing this month, SEO makes it cheaper every month after. Here's how we decide which comes first for NZ trade businesses.

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Hawke's Bay

Local guides.

Digital Marketing Hawke's Bay

What we do for Napier and Hastings businesses: Google Ads, smart websites, local SEO and AI follow-up, run in-house.

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SEO Hawke's Bay

How local businesses get found in the map pack, local searches and AI answers across Napier, Hastings and Havelock North.

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