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Marketing advice that talks straight.

What we've learned running Google Ads, websites and SEO for Kiwi trade and local businesses since 2019. Written so you can actually use it, whether you hire us or not.

AI automationLead generation

Repeat Work on Autopilot: Reminders That Bring Customers Back

Your easiest next job is someone you've already done work for. What counts as repeat work in your trade, when to remind them, and how to put it on autopilot.

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Google AdsGuides

Should You Pause Your Ads Over Christmas? What Our Data Shows

We compared last summer across 13 trade businesses' Google Ads. Early December was strong, Christmas week cost more per enquiry and January bounced back.

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Google AdsPricing

Google Ads Management Fees in NZ: What You Should Pay

What NZ agencies charge to manage Google Ads, what the fee should pay for, the maths at three trade budgets, and the hidden costs to ask about before you sign.

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Lead generationHeat pumps

Heat Pump Leads: Marketing for NZ Heat Pump and HVAC Installers

How NZ heat pump installers get more work: planning around the weather, landlords, new builds, annual servicing, winning the site visit and ads by season.

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AI automationLead generation

Old Quotes That Went Quiet: How to Win Them Back

Quotes that went quiet are rarely a no. Who to contact, what to say, what to offer (and what not to), and how to run it by email without being spammy.

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SEOGuides

How Long Does SEO Take for a Trade Business? A Realistic Timeline

How long SEO really takes for a NZ trade business: what moves in weeks, what takes months, what speeds it up, and the signs it's working before calls.

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AI automationWebsites

Does an AI Chatbot on a Tradie Website Actually Help?

What an AI chatbot on a trade business website is good at, where it lets you down, what to set it up with, and keeping customer details safe.

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Google AdsGuides

Is Google Ads Counting Your Phone Calls? Call Tracking in NZ

Google's call tracking numbers don't work in New Zealand, so most trade accounts undercount calls. What Google can see, what it can't, and how to fix it.

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Lead generationRoofers

Roofing Leads: How NZ Roofers Get More Jobs

How NZ roofers get more roofing leads they own: the three moments people need a roofer, the checks they run on you, roof reports, ads by season and follow-up.

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AI automationLead generation

What Happens to a Lead After They Fill In Your Form

Step by step, what your customer sees and what you see after they fill in your website form, from the instant reply to the review request after the job.

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WebsitesFacebook

Do I Need a Website If I Have a Facebook Page? (Tradies)

Plenty of tradies run on a Facebook page alone. What Facebook does well, what it can't do, when it's enough on its own, and the smallest website worth having.

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Google AdsGuides

Job Seekers Are Eating Your Ad Budget: What Our Own Account Showed

In two weeks, job seekers took 62% of our own Google Ads spend. The searches, what it cost, and the negative keywords and settings that stopped it.

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AI automationGuides

How to Divert Calls on Your Mobile in NZ (Spark, One NZ, 2degrees)

The divert codes for Spark and One NZ, how to do it on 2degrees, and how to send only the calls you miss to voicemail, a colleague or an AI receptionist.

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WebsitesGuides

What a Tradie Website Needs: The Pages That Win Jobs

The pages a NZ tradie website needs, what goes on each one, and what happens after the form is sent. A page-by-page checklist you can run on your own site.

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Lead generationElectricians

How Electricians Get More Work in NZ: A Sparky's Marketing Guide

How NZ electricians get more work: the four kinds of electrical job, the trust checks customers run, your certificate trail, property managers and ads.

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Free templateAI automation

Quote Follow-Up Email Templates for Tradies (Copy and Paste)

Ten copy-paste follow-up emails for NZ tradies: sending the quote, checking in, price objections, the expiry reminder, the break-up email, and won or lost.

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Meta AdsLead generation

Facebook Ads for Tradies: What Actually Works in NZ

Boosting vs real campaigns, which trade work Facebook suits, lead forms vs your website, the creative that works and why follow-up speed decides it.

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AI automationLead generation

How Fast Should You Reply to a New Enquiry? A Tradie's Guide

What the research on lead response time actually says, what fast means for a call, a web form and a Facebook message, and how to get there from the tools.

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WebsitesGuides

.nz vs .co.nz: Choosing a Domain for Your Trade Business

.nz or .co.nz for your trade business? What's actually different, which one we'd pick, and the ownership and renewal mistakes that take tradies offline.

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AI automationGuides

AI Receptionists for Tradies: What They Do and Where They Fall Short

What an AI receptionist actually does on a call, where it falls short, and what to check before you buy one for a NZ trade business.

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Google AdsPlumbers

Marketing for Plumbers: The Keywords That Actually Bring In Work

What brings in plumbing work from Google in NZ: the searches that turn into call-outs, the ones that waste money, the day-one negatives and the free channels.

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AI automationLead generation

Automated Lead Follow-Up for Tradies: Emails That Chase for You

How automated lead follow-up works for a trade business: what starts it, what each email is for, what stops it, and the two ways we set it up.

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Google AdsGuides

Google Ads Getting Clicks But No Calls? 8 Things to Check

Paying for clicks but the phone's quiet? The 8 checks we run on a tradie's Google Ads, in order: tracking, searches, settings, your page and your reply.

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AI automationLead generation

After-Hours Calls When You Don't Do Emergency Work

Not an emergency tradie? The 8pm call is usually still a real job. How to set expectations, handle emergencies kindly and start tomorrow with a list of work.

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Lead generationPainters

How to Get More Painting Jobs in NZ: A Painter's Marketing Guide

Quiet patch? How NZ painters win more painting jobs: brand programmes, quotes that win, the map pack, ads that skip job seekers and follow-up on every quote.

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AI automationLead generation

Do You Actually Follow Up Your Leads? A Tradie's Reality Check

Most tradies send the quote and wait. A 15-minute check on last month's enquiries, a simple follow-up rhythm, and how to put it on autopilot.

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Google AdsGuides

How to Choose a Google Ads Agency: 10 Questions for NZ Tradies

Ten questions to ask a Google Ads agency before you sign, what a good answer sounds like, and the red flags, written for NZ trade businesses.

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AI automationLead generation

Who Answers the Phone When You're on the Tools?

You're up a ladder and the office is on the other line. The real options for NZ tradies: a better voicemail, a second person, an answering service or AI.

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Lead generationBuilders

How to Get More Building Work in NZ: A Builder's Marketing Guide

Pipeline gone quiet? How NZ builders get more building work: referrals, credentials, Google, a proof-led website, ads that skip job seekers and real follow-up.

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Meta AdsPricing

Facebook Ads Cost NZ: What a Tradie Actually Needs to Spend

What Facebook and Instagram ads cost a NZ trade business, why anything under $20 a day is wasted, and how to set a budget that can actually win jobs.

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WebsitesTools

Website Builders NZ: Which One Should a Tradie Use?

A straight comparison of the website builders NZ tradies actually use, what they do well, the hidden cost of building it yourself, and when to hire it out.

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SEOPricing

SEO Cost NZ: What It Really Costs, and What We Charge

What SEO actually costs in New Zealand, why quotes vary so wildly, what belongs in a proper SEO quote, and the exact prices we charge.

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ReviewsLocal

How to Get More Google Reviews Without Begging for Them

Most tradies ask twice, get nothing and quietly stop. The timing, the maths and the system that keep Google reviews landing without you chasing anyone.

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SEOLocal

Google Business Profile Optimisation: A Tradie's Checklist

How to set up and optimise your Google Business Profile so you show in the map pack, with a step by step checklist for NZ trade businesses.

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SEOLocal

How to Rank in the Google Map Pack (3-Pack) for Tradies

Your profile is filled in and you're still not in the top three. How proximity really works, the levers that move you, and how to diagnose it in 20 minutes.

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ToolsReviews

Job Management Software NZ: Tradify vs ServiceM8 vs Fergus

Real NZ prices for Tradify, ServiceM8, Fergus and NextMinute, why per-user and per-job pricing flip the answer, and how to pick for your team size.

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AI searchSEO

AI Search for Tradies: How to Get Recommended by ChatGPT

More Kiwis are asking ChatGPT and Google AI to find them a tradie. Here's how AI picks who to recommend, and the seven steps to make sure it's you.

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Lead generationGuides

Lead Generation for Tradies in NZ: The Complete 2026 Guide

Every way NZ tradies get leads in 2026, compared: directories, Google Ads, SEO, reviews, Facebook and referrals, with real costs and what to do first.

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Lead generationReviews

Is NoCowboys Worth It for Tradies? Membership and Alternatives

How NoCowboys works for NZ tradies: the free listing vs the $999 membership, how ratings and Customer Preferred status work, and the alternatives.

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Free templateReviews

How to Ask for Google Reviews: Copy-Paste Templates for Tradies

Copy-paste review request templates for tradies, plus how to find your Google review link, make a QR code and where to put it so reviews keep coming.

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Lead generationReviews

Is Builderscrack Worth It for Tradies? Fees and the Real Maths

How Builderscrack works for tradies, what the tokens and fees really cost, what tradies say about it, and when paying for shared leads makes sense.

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Google AdsPricing

How Much Does Google Ads Cost in NZ? Real 2026 Numbers

What Google Ads actually costs in NZ: real cost-per-click ranges by trade from the accounts we manage, what a sensible budget looks like, and when it pays.

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Free templateBusiness admin

Free Quote Template NZ for Tradies (Word, PDF + How to Quote)

Free NZ quote template built for trade businesses, plus how to price a job properly: charge-out rates, margin on materials and what to put in the quote.

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WebsitesPricing

How Much Does a Website Cost in NZ? (2026 Prices)

Real 2026 website prices in NZ: what DIY builders, freelancers and agencies charge, what you get at each price, and the ongoing costs nobody mentions.

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Free templateBusiness admin

Free Tax Invoice Template NZ: Word + PDF for Tradies

Free NZ tax invoice template in Word and PDF, built for tradies, with a GST layout and a worked example you can copy.

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Digital MarketingTradies

Best Digital Marketing Agencies for NZ Tradies 2026

A straight-up look at the agencies helping NZ trade businesses get more jobs online, backed by real results, not awards or promises.

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Google AdsSEO

Google Ads vs SEO: where should a tradie put the first dollar?

Ads get the phone ringing this month, SEO makes it cheaper every month after. Here's how we decide which comes first for NZ trade businesses.

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Hawke's Bay

Local guides.

Digital Marketing Hawke's Bay

What we do for Napier and Hastings businesses: Google Ads, smart websites, local SEO and AI follow-up, run in-house.

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SEO Hawke's Bay

How local businesses get found in the map pack, local searches and AI answers across Napier, Hastings and Havelock North.

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