027 666 1973 Call now Free leads auditGet my free leads audit

Insights

Marketing advice that talks straight.

What we've learned running Google Ads, websites and SEO for Kiwi trade and local businesses since 2019. Written so you can actually use it, whether you hire us or not.

16 October 2026Google AdsPlumbers

Marketing for Plumbers: The Keywords That Actually Bring In Work

What brings in plumbing work from Google in NZ: the searches that turn into call-outs, the ones that waste money, the day-one negatives and the free channels.

15 October 2026AI automationLead generation

Automated Lead Follow-Up for Tradies: Emails That Chase for You

How automated lead follow-up works for a trade business: what starts it, what each email is for, what stops it, and the two ways we set it up.

14 October 2026Google AdsGuides

Google Ads Getting Clicks But No Calls? 8 Things to Check

Paying for clicks but the phone's quiet? The 8 checks we run on a tradie's Google Ads, in order: tracking, searches, settings, your page and your reply.

13 October 2026AI automationLead generation

After-Hours Calls When You Don't Do Emergency Work

Not an emergency tradie? The 8pm call is usually still a real job. How to set expectations, handle emergencies kindly and start tomorrow with a list of work.

12 October 2026Lead generationPainters

How to Get More Painting Jobs in NZ: A Painter's Marketing Guide

Quiet patch? How NZ painters win more painting jobs: brand programmes, quotes that win, the map pack, ads that skip job seekers and follow-up on every quote.

11 October 2026AI automationLead generation

Do You Actually Follow Up Your Leads? A Tradie's Reality Check

Most tradies send the quote and wait. A 15-minute check on last month's enquiries, a simple follow-up rhythm, and how to put it on autopilot.

10 October 2026Google AdsGuides

How to Choose a Google Ads Agency: 10 Questions for NZ Tradies

Ten questions to ask a Google Ads agency before you sign, what a good answer sounds like, and the red flags, written for NZ trade businesses.

9 October 2026AI automationLead generation

Who Answers the Phone When You're on the Tools?

You're up a ladder and the office is on the other line. The real options for NZ tradies: a better voicemail, a second person, an answering service or AI.

8 October 2026Lead generationBuilders

How to Get More Building Work in NZ: A Builder's Marketing Guide

Pipeline gone quiet? How NZ builders get more building work: referrals, credentials, Google, a proof-led website, ads that skip job seekers and real follow-up.

31 August 2026Meta AdsPricing

Facebook Ads Cost NZ: What a Tradie Actually Needs to Spend

What Facebook and Instagram ads cost a NZ trade business, why anything under $20 a day is wasted, and how to set a budget that can actually win jobs.

29 August 2026WebsitesTools

Website Builders NZ: Which One Should a Tradie Use?

A straight comparison of the website builders NZ tradies actually use, what they do well, the hidden cost of building it yourself, and when to hire it out.

27 August 2026SEOPricing

SEO Cost NZ: What It Really Costs, and What We Charge

What SEO actually costs in New Zealand, why quotes vary so wildly, what belongs in a proper SEO quote, and the exact prices we charge.

21 August 2026ReviewsLocal

How to Get More Google Reviews Without Begging for Them

Most tradies ask twice, get nothing and quietly stop. The timing, the maths and the system that keep Google reviews landing without you chasing anyone.

21 August 2026SEOLocal

Google Business Profile Optimisation: A Tradie's Checklist

How to set up and optimise your Google Business Profile so you show in the map pack, with a step by step checklist for NZ trade businesses.

21 August 2026SEOLocal

How to Rank in the Google Map Pack (3-Pack) for Tradies

Your profile is filled in and you're still not in the top three. How proximity really works, the levers that move you, and how to diagnose it in 20 minutes.

17 August 2026ToolsReviews

Job Management Software NZ: Tradify vs ServiceM8 vs Fergus

Real NZ prices for Tradify, ServiceM8, Fergus and NextMinute, why per-user and per-job pricing flip the answer, and how to pick for your team size.

14 August 2026AI searchSEO

AI Search for Tradies: How to Get Recommended by ChatGPT

More Kiwis are asking ChatGPT and Google AI to find them a tradie. Here's how AI picks who to recommend, and the seven steps to make sure it's you.

12 August 2026Lead generationGuides

Lead Generation for Tradies in NZ: The Complete 2026 Guide

Every way NZ tradies get leads in 2026, compared: directories, Google Ads, SEO, reviews, Facebook and referrals, with real costs and what to do first.

10 August 2026Lead generationReviews

Is NoCowboys Worth It for Tradies? Membership and Alternatives

How NoCowboys works for NZ tradies: the free listing vs the $999 membership, how ratings and Customer Preferred status work, and the alternatives.

7 August 2026Free templateReviews

How to Ask for Google Reviews: Copy-Paste Templates for Tradies

Copy-paste review request templates for tradies, plus how to find your Google review link, make a QR code and where to put it so reviews keep coming.

5 August 2026Lead generationReviews

Is Builderscrack Worth It for Tradies? Fees and the Real Maths

How Builderscrack works for tradies, what the tokens and fees really cost, what tradies say about it, and when paying for shared leads makes sense.

3 August 2026Google AdsPricing

How Much Does Google Ads Cost in NZ? Real 2026 Numbers

What Google Ads actually costs in NZ: real cost-per-click ranges by trade from the accounts we manage, what a sensible budget looks like, and when it pays.

31 July 2026Free templateBusiness admin

Free Quote Template NZ for Tradies (Word, PDF + How to Quote)

Free NZ quote template built for trade businesses, plus how to price a job properly: charge-out rates, margin on materials and terms that protect you.

29 July 2026WebsitesPricing

How Much Does a Website Cost in NZ? (2026 Prices)

Real 2026 website prices in NZ: what DIY builders, freelancers and agencies charge, what you get at each price, and the ongoing costs nobody mentions.

27 July 2026Free templateBusiness admin

Free Tax Invoice Template NZ: Word + PDF, GST Done Right

Free NZ tax invoice template in Word and PDF, with GST handled correctly. Built for tradies, plus a plain-English guide to what must be on your invoices.

16 July 2026Digital MarketingTradies

Best Digital Marketing Agencies for NZ Tradies 2026

A straight-up look at the agencies helping NZ trade businesses get more jobs online, backed by real results, not awards or promises.

3 July 2026Google AdsSEO

Google Ads vs SEO: where should a tradie put the first dollar?

Ads get the phone ringing this month, SEO makes it cheaper every month after. Here's how we decide which comes first for NZ trade businesses.

Hawke's Bay

Local guides.

Digital Marketing Hawke's Bay

What we do for Napier and Hastings businesses: Google Ads, smart websites, local SEO and AI follow-up, run in-house.

SEO Hawke's Bay

How local businesses get found in the map pack, local searches and AI answers across Napier, Hastings and Havelock North.

Rather just have us handle it?

Get a free leads audit and we'll show you where your next jobs are coming from, and what they'll cost.

Get my free leads audit Or call 027 666 1973