Skip to content
NZ's lead system for tradies

The system that keepsElectriciansbooked solid.

We find the work, reply to every enquiry the moment it lands, and follow up every lead while you're flat out on the tools. You just pick up where the system leaves off.

Instant replies, 24/7

Example of a working week. Not live data.

$1m+ad spend managed
$4m+tracked client revenue
4xreturn on ad spend

Trades we work with: Plumbers, Electricians, Roofers, Builders, HVAC & Air Con, Painters, Auto & Mechanical, Drainlayers, Landscapers, Concrete.

By the time you ring back, they've booked the other guy.

You're up a ladder or under a house, and a new job comes in that you can't get to. By smoko they've gone back to Google and booked whoever answered first. When you finally ring back, they don't pick up.

It's quietly costing you real, winnable jobs every single week.

Missed call

Unknown number · 9:47am

Website enquiry

No reply yet · 11:15am

Missed call

While you were quoting · 11:52am

Two missed calls and an enquiry you haven't answered. A normal morning, and any one of them could've been next week's biggest job.

Doing it all yourself Running our system
  • Enquiries sit unanswered while you're on the tools.

    Every website enquiry gets an instant reply, day or night.

  • Quotes you meant to chase, but never did.

    Leads followed up automatically until they book or say no.

  • Ad money spent with nothing to show for it.

    Every ad dollar tracked, reported and accounted for.

  • Happy customers who never leave a review.

    Reviews requested after every job, on autopilot.

  • Marketing decisions made by gut feel at 9pm.

    Real numbers reported every month, so you know what's working.

If your last agency left a bad taste, read this.

Most tradies we talk to have already paid an agency and got nothing back. Usually the same story: a monthly report full of clicks and impressions, no way to tell if a single job came from it, and a contract you can't get out of. Here's how we're different, and you can check every line of it.

Your business stays yours.

Your domain, your Google Business Profile and your customer list are always yours, and every number we report sits in an account you can log into and check.

Your ad budget is never marked up.

Ad spend goes straight to Google or Meta at cost. You always know exactly what's our fee and what's your ads, down to the dollar.

We report leads, not clicks.

Clear monthly reports on real calls and quote requests, and what each one cost. No impressions, no engagement, no fog.

No lock-in.

Cancel any time and your plan ends at the end of the month you've paid for. No notice period, no exit fee.

When we took over No Drips' account, the first thing we did was find close to $3,000 the previous agency had spent on clicks that were never going to book a job. Then we cut it.

Real Kiwi businesses. Real numbers.

$14
a lead on their best keywords
$45
their cost-per-lead target
Case study · Plumbing & Gas

No Drips, Hawke's Bay plumbers and gasfitters.

We took over their Google Ads from another agency, found close to $3,000 spent on clicks that were never going to book a job, and cut it. Their best keywords now bring in leads for as little as $14 against a $45 target, and every lead we report is a real call or enquiry they can check in their own account.

New customers booked months in advance.

"Month after month, year after year Ryan, Matt and their team at Hyper Digital have allowed us the very fortunate position of having new customers booked months in advance for our Pools and Spas."

Denise Howell
Denise Howell
Bermuda Lifestyle, Pools & Spas
★★★★★

Cost per lead cut from $31 to around $17.

"Harris Pumps and Filtration have been a client of Hyper Digital from the very beginning. A great company that has helped grow our online advertising with real results. They offer customised solutions that work."

Harris Pumps & Filtration
Stephen Harris, Harris Pumps & Filtration

Some of the businesses we've worked with

Continuous SpoutingNo Drips PlumbingBoulevard ServicesTopline
See all case studies

One system. Three jobs. All handled.

Most agencies sell you one piece of the puzzle and leave you to figure out the rest. We build and run the whole machine.

Find the work

Tight Google or Meta campaigns put you in front of ready-to-buy locals the moment they search. Real calls and quote requests, not vanity clicks.

Book the work

Your smart website and AI assistant reply on the spot, gather the details you need to quote, and book in on-site jobs or a call back. Even at 11pm, while you're off the clock.

Keep it coming

Automatic follow-ups chase every quote until it's a yes or a no. Reviews roll in after every job. Past customers get a nudge when it's time to book again.

The fastest reply wins the job. Yours is instant.

Most enquiries sit ignored for hours. Yours get replied to before the customer has finished their cuppa, with the job details captured and an on-site visit or call back booked in. Day or night, weekends and public holidays, while you're on the tools or off the clock.

After-hours enquiry AI assistant
Hi, my hot water cylinder is leaking. Can someone take a look this week?
9:47pm
Sorry to hear that! We can definitely help. Whereabouts are you?
9:47pmInstant reply sent
Taradale, Napier
9:48pm
Perfect, we cover Taradale. Someone can pop round for a look Thursday 8:30am or Friday 1pm. Which suits?
9:48pm
Thursday 8:30 works
9:49pm
Done, you're booked in for a look. You'll get a confirmation email now and a reminder the night before.
9:49pmSite visit booked while you slept

Example conversation. Not live data.

Matt McAuliffe and Ryan Ewart, the co-founders of Hyper Digital
Matt McAuliffeCo-founderRyan EwartCo-founder

Two blokes who answer their own phone.

Hyper Digital is Matt and Ryan, running it since 2019. Before that we spent years in big agencies watching set-and-forget accounts waste good money. So we keep it small on purpose: 49 Kiwi businesses right now, every one looked after by us.

  • One tradie per trade, per area. You never compete with another client of ours.
  • We do the work ourselves. Never handed to juniors, interns or overseas contractors.
  • Your budget, our standards. We spend your ad money like it's coming out of our own pocket.

Ring it and you get Matt or Ryan. Based in Hawke's Bay and Auckland, working NZ-wide.

Everything between a search and your next quote, on one bill.

The full stack is your website, your ads, SEO and the System that answers and follows up every enquiry, all run by one team. It's what we recommend, because each part makes the next one work harder. Not ready for all of it? Start with one part and add the rest when you are.

The full stack

Every step looked after, so you can stay on the tools.

  1. Found

    Locals searching for your trade find you first, on Google, Facebook, Instagram and AI answers.

    Ads and SEO

  2. Chosen

    Your website proves you turn up and do good work, so they pick you.

    Website

  3. Answered

    Every enquiry answered day or night by email, chat or your AI receptionist.

    System

  4. Followed up

    Every lead gets followed up by email so fewer slip through, and happy customers get asked for a review.

    System

Ads and SEO bring the right people in, the website turns them into enquiries, and the System makes sure none of them slip away. Nothing falls between a web guy, an ads guy and a CRM.

$897a month

Bought separately: compared with $993 a month and compared with $7,491 to set up.

Plus your ads package, from $345 a month with your ad spend included.

$4,997 one-off setup covers the website, the System, SEO and your ads build.

Get my free leads audit

All prices NZD +GST

  • 30-day money back on your website
  • Month to month, cancel any time
  • Ad spend inside your ads package

Need to start smaller? Pick one part.

Each one works on its own. The dashed gaps show what's left for you to cover.

Ads

  1. Found
  2. Chosen
  3. Answered
  4. Followed up

Your phone ringing with the jobs you actually want.

  • Reach people in your area who need your trade: on Google when they search, on Facebook and Instagram while they scroll.
  • Your ad budget only goes to the searches and audiences that turn into real enquiries.

Without the rest: The enquiries arrive, but nothing answers them after hours or chases them up, and your current website has to win them on its own.

From$345a month

In the regions, from $545 a month in the main centres. Your ad spend is included.

$497 one-off setup.

Website

  1. Found
  2. Chosen
  3. Answered
  4. Followed up

A website that turns lookers into enquiries.

  • Visitors see the proof that you turn up and do good work, then one obvious way to get in touch.
  • Enquiries land straight in your pocket, and you can see which ones came from where.

Without the rest: Nothing bringing new people to the site, and no system answering or chasing enquiries while you're on the job.

More about Website

$199a month

$5,997 one-off to build it.

Add SEO for $497 a month.

System

  1. Found
  2. Chosen
  3. Answered
  4. Followed up

Never lose another job to a missed call or a slow reply.

  • Every enquiry answered day or night, by email, chat or your AI receptionist.
  • Every lead in one place, on your phone or in the office, so whoever runs the books can follow it from first call to finished job.

Without the rest: Every enquiry gets handled, but you still have to bring them in, and your current website has to win them.

More about System

$297a month

$997 one-off to connect it.

Not sure which you need? Your free leads audit works it out before you spend a cent with us.

Get my free leads audit
What happens next

From first look to full calendar.

1

The free leads audit

We look at your trade, your area and your competition, then give you real numbers on what's possible. No jargon, no pressure.

2

We build your system

Smart website, campaigns, automation. Built and switched on in 7 to 10 days, without you lifting a finger.

3

Your phone starts ringing

Calls and quote requests start coming in. We report the real numbers every month and keep tuning to bring your cost per lead down.

Here's everything we need from you:

20 minutes

The free leads audit call.

One hour

We walk you through the system once it's built.

That's it

No content to write and no logins to figure out. Just send us some job photos.

We build it, we run it, you stay on the tools.

FAQ

Straight answers to fair questions.

How many leads will I actually get?

It depends on your trade, your area and your budget, which is exactly what your free leads audit works out. We give you realistic numbers up front, and report on real calls and quote requests every month.

What if the leads don't come?

We agree a monthly lead target with you in writing before we start, based on your trade, your area and your budget, and we report against it every month. If a campaign falls short, we tell you why and what we're changing. And with no lock-in, you're never stuck paying for something that isn't working.

Is there a lock-in contract? What happens if I leave?

No lock-in. Cancel any time and your plan ends at the end of the month you've paid for. No notice period, no exit fee, no argument. Your domain, your Google Business Profile and your customer list are always yours.

Do I have to pay upfront?

Yes. Setup is charged before the build, and every monthly, including the first, is charged before the month it covers. We're a small Kiwi agency and we don't float thousands of dollars before we've earned your trust.

What's included in the monthly price?

Three things you can take together or on their own: the Website at $199 +GST a month after a $5,997 +GST setup, the System (CRM, bookings, reviews, AI chat and voice) at $297 +GST a month after a $997 +GST setup, and an Ads package from $345 +GST a month in the regions or $545 +GST a month in the main centres, with your ad spend included, after a one-off $497 +GST setup. The full stack is $4,997 +GST to set up, then $897 +GST a month for your website, the System and SEO, with your ads package on top. The right ads package depends on your area and how much work you want, and we size it with you on your free leads audit call.

What if I get too busy?

Good problem, and a real one. We agree your monthly lead target before we start and we can throttle the ad spend up or down any month, or pause the ads and keep the website and system running. Plenty of our clients dial it back over summer and open it up again when they've got capacity. You're never stuck paying for leads you can't service.

Do you work with my competitors?

No. We take one tradie per trade in each area, so we're never running ads for you and the business down the road at the same time. It's the same reason we keep our client list small. Between us we worked with thousands of clients in our big-agency days, and we saw what set-and-forget does to a campaign. Now we do the work ourselves instead of handing it to overseas contractors, juniors or interns, so every client gets the results they're paying for.

How soon can I start getting leads?

Most campaigns are live within 7 to 10 days of your leads audit call, with leads coming in shortly after. We tune everything over the first few weeks to bring your cost per lead down.

Get your free leads audit

In 20 minutes we'll show you exactly where your next jobs are coming from, and what they'll cost.

Instant replies, 24/7

Do you have a website?

Just the address is fine, we'll find the rest.

Paste the link to your page, or leave it blank and we'll find it.

20 minutes with Ryan or Matt, real numbers, no obligation. We only take on a handful of new clients a month, and one tradie per trade in each area.

The work's out there. Let's make it ring your phone.

We'll show you exactly where your next jobs are coming from and what they'll cost. Worst case, you walk away knowing your local market better than your competition does.

Free 20-minute leads audit call · Real numbers · No obligation