Digital Marketing Glossary

"Above the fold" refers to the portion of a webpage that is visible without scrolling, immediately seen upon loading. What does Above the fold mean? "Above the fold" is a term borrowed from newspaper publishing that applies to web design, denoting the content visible...

An ad, short for advertisement, is a promotional message or content aimed at informing, persuading, and influencing people to buy a product, subscribe to a service, or support an idea. What does the term Ad mean? An ad, or advertisement, is a strategic tool in...

Ad spend refers to the total amount of money a company allocates and spends on advertising over a specific period. What does Ad Spend mean? Ad spend, short for advertising expenditure, encompasses the total budget a business dedicates to its advertising efforts across...

"Always on" in digital marketing refers to a continuous and consistent strategy where a brand maintains an ongoing presence with advertising, social media, and content activities to keep engaging with its audience at all times. What does Always On mean? The "always...

B2B, or Business-to-Business, refers to transactions, sales, or services conducted between businesses, rather than between businesses and individual consumers. What does B2B mean? B2B, short for Business-to-Business, describes the commercial transactions and...

B2C, or Business-to-Consumer, refers to transactions and interactions between businesses and individual consumers. What does B2C mean? B2C, short for Business-to-Consumer, describes the commercial transactions and interactions that take place directly between...

A backlink is a link from one website to another, serving as a signal of endorsement and relevance in the eyes of search engines, potentially improving the receiving site's SEO ranking. What does Backlink mean? A backlink, in the context of search engine optimization...

BOFU, or Bottom of the Funnel, refers to the final stage in the customer journey where potential customers are ready to make a purchase decision. What does BOFU mean? BOFU, or Bottom of the Funnel, represents the last stage in the marketing and sales funnel, where...

Bounce rate is a metric in web analytics that measures the percentage of visitors who enter a website and then leave ("bounce") rather than continuing to view other pages within the same site. What does bounce rate mean? Bounce rate is an important metric in web...

Brand awareness refers to the extent to which consumers recognize and are familiar with a brand and its products or services. What does Brand Awareness mean? Brand awareness is a key marketing concept that measures how well a brand is known among its target audience....

A broken link is a hyperlink that leads to a webpage or resource that is no longer available, resulting in an error page when clicked. What does a Broken Link mean? A broken link, also known as a dead link, refers to a hyperlink on a website that no longer works...

A click refers to the action of pressing a button or link on a digital device, typically using a mouse or touchpad, to select or interact with content on the internet. What do Clicks mean? Clicks in the context of digital marketing and web analytics represent the act...

A CMS, or Content Management System, is a software application used to create, manage, and modify digital content on websites without the need for specialized technical knowledge. What does CMS mean? A Content Management System (CMS) is a software platform that...

Conversion rate is the percentage of users who take a desired action on a website, such as making a purchase, signing up for a newsletter, or filling out a contact form, relative to the total number of visitors. What does Conversion rate mean? The conversion rate is a...

Cookies are small data files stored on a user's device by a website to remember information about the user's visit, such as site preferences, login status, and tracking user activity. What does Cookies mean? Cookies, in the context of web browsing, are small pieces of...

CPA, or Cost Per Action, is a digital advertising metric that calculates the cost to an advertiser for each desired action completed by a user, such as a sale, click, or form submission. What does Third Party Cookie mean? Cost Per Action (CPA) is a pricing model in...

CPC, or Cost Per Click, is a digital advertising metric that represents the amount an advertiser pays each time a user clicks on their online ad. What does CPC mean? CPC, which stands for Cost Per Click, refers to the price paid by an advertiser for a single click on...

CPM, or Cost Per Thousand Impressions, is a digital advertising metric that calculates the cost an advertiser pays for one thousand views or impressions of their advertisement. What does CPM mean? Cost Per Thousand Impressions (CPM) is a widely used pricing model in...

CRO, or Conversion Rate Optimization, is the process of enhancing a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase or filling out a contact form. What does CRO mean? Conversion Rate Optimization...

CTR, or Click-Through Rate, is a metric in digital advertising that measures the percentage of clicks an ad receives relative to the number of times it is shown (impressions). What does CTR mean? CTR, or Click-Through Rate, is a crucial metric in digital marketing...

Digital marketing encompasses all marketing efforts that use an electronic device or the internet to engage with potential customers through various digital channels such as search engines, social media, email, and websites. What does Digital Marketing mean? Digital...

Display advertising refers to the use of visual ads, such as banners, images, and videos, placed on websites, social media platforms, and other digital channels to promote products, services, or brands to online audiences. What does Display Advertising mean? Display...

DTC stands for Direct-to-Consumer, referring to a business model where companies sell products or services directly to consumers, bypassing traditional retailers, wholesalers, or other middlemen. What does DTC mean? Direct-to-Consumer (DTC) is a retail business model...

E-commerce refers to the buying and selling of goods and services over the internet, encompassing online transactions and the exchange of money and data to execute these transactions. What does eCommerce mean? E-commerce, short for electronic commerce, is the activity...

A funnel in marketing is a model that represents the journey potential customers go through, from initial awareness of a product or service to the final decision to purchase. What does Funnel mean? A marketing funnel, often visualized as an inverted pyramid, is a...

The Google Display Network is a collection of websites and apps where Google ads can appear, reaching users across the internet beyond just Google search results. What does GDN mean? The Google Display Network (GDN) is an extensive network of websites, videos, and...

The Google algorithm is a complex system used by Google to retrieve data from its search index and instantly deliver the best possible results for a query. What does Google Algorithm mean? The Google algorithm refers to the sophisticated and ever-evolving set of rules...

An impression, sometimes referred to as Impr., in digital marketing refers to the count of how many times an advertisement or piece of content is displayed, regardless of whether it is clicked or not. What does Impression mean? An impression in digital marketing is a...

A keyword is a word or phrase that users enter into search engines to find relevant information, and it is also used by websites to optimize content for search engine rankings. What does Keyword mean? A keyword in the realm of digital marketing and search engine...

MOFU, or Middle of the Funnel, refers to digital marketing strategies focused on nurturing leads who have shown interest in a product or service, aiming to educate and persuade them towards making a decision. What does MOFU mean? MOFU, standing for Middle of the...

PPC, or Pay-Per-Click, is a digital advertising model in which an advertiser pays a fee each time one of their online ads is clicked by a user. What does PPC mean? PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time their ad is...

Remarketing is a digital marketing strategy that involves targeting ads to users who have previously visited a website or used a mobile app, aiming to re-engage them and encourage conversion. What does Remarketing mean? Remarketing enables businesses to display ads...

ROAS, or Return on Ad Spend, is a marketing metric measuring the revenue earned for every dollar spent on advertising. What does ROAS mean? Return on Ad Spend (ROAS) is a crucial metric used in digital marketing to assess the effectiveness of advertising campaigns. It...

ROI, or Return on Investment, is a financial metric that calculates the profitability of an investment by dividing the net profit by the initial cost. What does ROI mean? Return on Investment (ROI) is a financial performance metric used to evaluate the efficiency of...

Search ranking refers to the position at which a website or webpage appears in the results of a search engine query, indicating its relative importance or relevance to the search terms used. What does Search Rankings mean? Search ranking is a critical metric in search...

SEM, or Search Engine Marketing, is a digital marketing strategy used to increase a website's visibility in search engine results pages through paid advertising. What does SEM mean? Search Engine Marketing (SEM) is a comprehensive digital marketing approach aimed at...

SEO, or Search Engine Optimization, is the practice of enhancing a website to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords and phrases. What does SEO mean? SEO, or Search Engine Optimization, involves a set of...

SERPs, or Search Engine Results Pages, are the pages displayed by search engines in response to a user's query, featuring a list of results including web pages, local listings, and other content. What does SERPs mean? SERPs, short for Search Engine Results Pages, are...

A third-party cookie is a type of cookie set by a domain other than the one the user is currently visiting, often used for tracking and online advertising purposes. What does Third Party Cookie mean? Third-party cookies are created when a website incorporates elements...

TOFU stands for "Top of the Funnel," referring to strategies aimed at reaching potential customers at the earliest stage of their buying journey to create awareness and attract interest. What does TOFU mean? TOFU, or Top of the Funnel, in digital marketing, describes...