Digital Marketing Glossary
Digital Marketing is an ever evolving industry and so is the language and termanology that is used. That is why we have created this glossary and defined the most common digital marketing terms used within the industry.
Always On
DTC
E-commerce
GDN (Google Display Network)
Ad
Bounce Rate
B2C
B2B
Remarketing
Google Algorithm
Funnel
BOFU
MOFU
TOFU
Above The Fold
CMS
Display Advertising
CPM
CPA
Third Party Cookies
SEM
Conversion Rate
Keyword
CRO
Digital Marketing
Cookies
Clicks
Broken Link
Backlink
Impression
CTR
PPC
CPC
ROI
ROAS
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