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Remarketing is a digital marketing strategy that involves targeting ads to users who have previously visited a website or used a mobile app, aiming to re-engage them and encourage conversion.

Remarketing enables businesses to display ads specifically to individuals who have previously interacted with their website or mobile application but did not complete a purchase or desired action. By using cookies or other tracking technologies, companies can identify past visitors across the internet, including on social media platforms, search engines, and other websites participating in the remarketing network.

This targeted approach allows for the customization of ad content based on the user’s previous behaviour, significantly increasing the likelihood of converting past visitors into customers. Remarketing campaigns are effective because they keep the brand and its products in the mind of potential customers, providing gentle reminders and incentives that encourage them to return and complete a transaction.

AbbreviationMeaningUsing byYear coined
N/ARemarketingAdvertisersMarch 2010

Example 1:

E-commerce Shopping Cart Abandonment: An online clothing retailer uses remarketing to target users who added items to their shopping cart but left the website without completing the purchase. The retailer displays ads for the specific items left in the cart on various websites and social media platforms the user visits afterward, along with a special discount code or a reminder of the items awaiting in their cart, encouraging them to return and finalize their purchase.

Example 2:

Service Subscription Renewal: A streaming service implements a remarketing campaign targeting users whose subscriptions are about to expire or have recently expired. The service displays personalized ads reminding these users of the upcoming renewal date or highlighting new content and features they will miss out on if they don’t renew. These ads appear on search engines, social media feeds, and partner websites, incentivizing users to reactivate their subscription.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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