by Matt | Jan 31, 2024 | Glossary
PPC, or Pay-Per-Click, is a digital advertising model in which an advertiser pays a fee each time one of their online ads is clicked by a user. What does PPC mean? PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time their ad is...
by Matt | Jan 31, 2024 | Glossary
CPC, or Cost Per Click, is a digital advertising metric that represents the amount an advertiser pays each time a user clicks on their online ad. What does CPC mean? CPC, which stands for Cost Per Click, refers to the price paid by an advertiser for a single click on...
by Matt | Jan 31, 2024 | Glossary
ROI, or Return on Investment, is a financial metric that calculates the profitability of an investment by dividing the net profit by the initial cost. What does ROI mean? Return on Investment (ROI) is a financial performance metric used to evaluate the efficiency of...
by Matt | Jan 31, 2024 | Glossary
ROAS, or Return on Ad Spend, is a marketing metric measuring the revenue earned for every dollar spent on advertising. What does ROAS mean? Return on Ad Spend (ROAS) is a crucial metric used in digital marketing to assess the effectiveness of advertising campaigns. It...
by Matt | Jan 25, 2024 | Websites
What’s in this article? First we talk about what a website audit is and why Than we look at the key components of a website audit Next we go through the actual audit process Then we wrap it up with next steps. A Comprehensive Guide to Website Audits When we pick...
