loader image

GDN (Google Display Network)

The Google Display Network is a collection of websites and apps where Google ads can appear, reaching users across the internet beyond just Google search results.

The Google Display Network (GDN) is an extensive network of websites, videos, and apps where Google Ads can be displayed, allowing advertisers to place their ads on a wide array of platforms beyond Google’s search engine. This network includes millions of sites, from small niche blogs to large websites like YouTube, where ads can be shown in various formats such as banners, text, and video.

Advertisers using GDN can target specific audiences based on demographics, interests, and behaviours, making it a powerful tool for expanding reach and building brand awareness. The network also supports remarketing efforts, enabling advertisers to show ads to users who have previously visited their website, thus increasing the chances of re-engaging past visitors and boosting conversion rates. The network leverages Google’s vast data on user behaviour to place ads in the most relevant online environments, maximising visibility and engagement potential for advertisers.

AbbreviationMeaningUsing byYear coined
GDNGoogle Display NetworkAdvertisers2005

Example 1:

Online Retail Store Campaign: An online retailer specializing in outdoor gear uses the Google Display Network to show banner ads for camping equipment on travel blogs, outdoor adventure sites, and YouTube videos related to hiking and camping, targeting enthusiasts who are likely interested in their products.

Example 2:

Software Company Branding Campaign: A software company launches a branding campaign on the GDN to promote its new project management tool. They use video ads that appear on technology news sites and in relevant YouTube channels, aiming to build awareness and interest among professionals and businesses in the tech industry.

Back to Glossary

Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

You might also like...


HyperDigital Logo

About Us


Case Studies

Free Consultation


Mon - Fri: 7am - 10pm
​​Saturday: Appointment only
​Sunday: Appointment only

Helpful Links


Autumn Sale - $600 credit

Terms & Conditions

Privacy Policy


SEO Hawkes Bay