The Google Display Network is a collection of websites and apps where Google ads can appear, reaching users across the internet beyond just Google search results.
What does GDN mean?
The Google Display Network (GDN) is an extensive network of websites, videos, and apps where Google Ads can be displayed, allowing advertisers to place their ads on a wide array of platforms beyond Google’s search engine. This network includes millions of sites, from small niche blogs to large websites like YouTube, where ads can be shown in various formats such as banners, text, and video.
Advertisers using GDN can target specific audiences based on demographics, interests, and behaviours, making it a powerful tool for expanding reach and building brand awareness. The network also supports remarketing efforts, enabling advertisers to show ads to users who have previously visited their website, thus increasing the chances of re-engaging past visitors and boosting conversion rates. The network leverages Google’s vast data on user behaviour to place ads in the most relevant online environments, maximising visibility and engagement potential for advertisers.
| Abbreviation | Meaning | Using by | Year coined |
| GDN | Google Display Network | Advertisers | 2005 |
Examples of the Google Display Network
Example 1:
Online Retail Store Campaign: An online retailer specializing in outdoor gear uses the Google Display Network to show banner ads for camping equipment on travel blogs, outdoor adventure sites, and YouTube videos related to hiking and camping, targeting enthusiasts who are likely interested in their products.
Example 2:
Software Company Branding Campaign: A software company launches a branding campaign on the GDN to promote its new project management tool. They use video ads that appear on technology news sites and in relevant YouTube channels, aiming to build awareness and interest among professionals and businesses in the tech industry.
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