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DTC stands for Direct-to-Consumer, referring to a business model where companies sell products or services directly to consumers, bypassing traditional retailers, wholesalers, or other middlemen.

Direct-to-Consumer (DTC) is a retail business model where manufacturers or brand owners sell their products or services directly to end-users without involving third-party retailers, wholesalers, or distributors. This approach allows businesses to have complete control over the manufacturing, marketing, and distribution processes, enabling them to build a direct relationship with their customers.

DTC companies often leverage online sales channels, such as e-commerce websites and social media platforms, to reach their audience, gather customer data, and tailor their marketing and sales strategies accordingly. This model not only reduces the cost associated with intermediaries but also allows for greater brand loyalty and customer engagement through personalized experiences and direct communication.

AbbreviationMeaningUsing byYear coined
DTCDirect-to-consumerBusinessesLate 1990’s

Example 1:

DTC E-commerce Store: A New Zealand skincare brand launches a DTC online store to sell its products directly to consumers. Utilizing digital marketing strategies such as SEO, content marketing, and social media advertising, the brand creates targeted campaigns to drive traffic to its website, educates potential customers about the benefits of its natural ingredients, and offers online-exclusive promotions to encourage purchases.

Example 2:

Subscription-based DTC Service: A Wellington-based coffee roastery offers a subscription service where customers can receive freshly roasted coffee beans delivered to their homes each month. Through digital marketing efforts like email campaigns, influencer partnerships, and targeted ads on platforms like Facebook and Instagram, the roastery builds a direct relationship with coffee enthusiasts, providing them with brewing tips, behind-the-scenes content, and subscriber-only discounts to enhance loyalty and recurring sales.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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