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E-commerce refers to the buying and selling of goods and services over the internet, encompassing online transactions and the exchange of money and data to execute these transactions.

E-commerce, short for electronic commerce, is the activity of buying and selling products or services using online platforms. This modern retail format allows consumers and businesses to transact over the internet without the constraints of physical location or traditional business hours.

E-commerce encompasses a wide range of online marketplaces, from large-scale online retailers and auction sites to small boutique shops and individual vendors. It includes various types of transactions, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B).

The e-commerce ecosystem also involves various supporting activities like online marketing, electronic funds transfer, supply chain management, and mobile commerce, fundamentally changing the way businesses operate and consumers shop.

AbbreviationMeaningUsing byYear coined
eCommerceElectronic CommerceOnline Retailers, Tech IndustryEarly 1990’s

Example 1:

Shopify Store: Shopify is a platform that allows businesses to create their own e-commerce stores. For example, a local New Zealand boutique could set up a Shopify store to sell handmade jewellery online. Customers can browse the boutique’s collection, add items to their cart, and complete their purchase all within the Shopify platform, which handles everything from the website interface to payment processing.

Example 2:

WooCommerce Site: WooCommerce is an e-commerce plugin for WordPress that enables website owners to add online store functionality to their sites. Consider a Wellington-based artisan food company using WooCommerce to sell gourmet products directly from their website. Customers can select products, check out reviews, and make purchases directly through the WooCommerce-powered site, which integrates with the company’s existing WordPress website for seamless management and sales processing.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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