Search Engine Optimisation
for higher rankings
Get more traffic with a targeted search engine ranking system. Optimise your website and content to gain authority & higher positions in the SERPS.
What is SEO?
If you have just happened onto this page without knowing what SEO is, then let me explain.
Search Engine Optimisation is a specialised service where we take your existing website and make changes to it to help boost your rankings when it is searched in a search engine, mainly Google. When people search for specific keywords related to your business, you want your website to appear as high as possible in the search results, because this increases the chances that people will click on your website and visit it.
The goal of SEO is to increase the quality and quantity of traffic to a website from search engines, which can be done by improving the website’s ranking in search results for relevant keywords. There are many different techniques that can be used to improve a website’s ranking on search engines. Some of these techniques include optimizing the content of the website, using keywords in the website’s titles and headings, and building backlinks from other websites.
SEO is important for businesses because it helps to increase the visibility of their website and attract more potential customers. By optimizing their website for search engines, businesses can reach a wider audience and increase their chances of success.
Ok that’s great and all, but what is a keyword?
A keyword is a word or phrase that describes the content of a web page or website. Keywords are used by search engines to understand the topic and theme of a web page or website, and to match it with relevant search queries. For example, if a web page is about “dog training,” some of the keywords for that web page might include “dog training,” “train a dog,” “how to train a dog,” and “dog obedience.”
Keywords are an important part of search engine optimization (SEO) because they help search engines understand the content of a web page and determine its relevance to a particular search query. By including relevant keywords in the content of your website, we can improve the chances that your web page will rank highly in search results for those keywords.
Got it, but I saw you mentioned backlinks, what are they?
A backlink is a link from one webpage to another webpage. Backlinks are also known as “inbound links” or “incoming links.” When a webpage links to another webpage, it is said to be “linking back” to that webpage.
Backlinks are important for search engine optimization (SEO) because they are one of the factors that search engines use to determine the relevance and importance of a webpage. When a webpage has many high-quality backlinks, it is an indication to search engines that the webpage is popular and valuable, and it may rank higher in search results as a result.
There are several ways to get backlinks for a webpage. One way is to create high-quality, original content that other websites will want to link to. Another way is to reach out to other website owners and ask them to link to your webpage. It is important to avoid using unethical techniques to get backlinks, such as buying backlinks or using spammy link-building tactics, as these can result in penalties from search engines.
It’s important to note that not all backlinks are created equal. The value of a backlink depends on the quality and relevance of the linking web page, as well as the context in which the link is placed. Search engines may place more value on backlinks from high-quality, authoritative websites, and may penalize websites that engage in link schemes or other tactics to artificially inflate their backlink profile.