SEO for New Zealand trade and local businesses.
When someone searches for what you do, you are either on the first page or you are invisible. We get New Zealand businesses into the search results that produce work, and we measure it in calls and quote requests, not traffic charts.
Open now
Example search results. Not live data.
Three places customers find you. We work on all of them.
Most SEO only chases the blue links. Customers actually pick from the map pack, the organic results and, increasingly, AI answers. Showing up in all three is how one business ends up with a full calendar while the next one wonders where the calls went.
The map pack
The three map results under the search bar take the biggest share of local clicks. Your Google Business Profile, reviews and local signals decide whether you're in them.
The organic results
The classic blue links. Pages built around the exact jobs you do and the places you do them, on a fast site Google trusts, climb here and stay there.
AI answers
More people now ask Google's AI overview or ChatGPT who to call. We structure your site so those answers can read it, quote it and recommend you. Most NZ businesses haven't caught up yet.
No dark arts. Just the work, done properly.
SEO is not a secret trick. It is a set of jobs most businesses never get around to. We do them, keep doing them, and show you what changed each month.
Keyword and demand research
We pull real search volumes for your services and towns from Google's own data, not guesses. If nobody is searching for it, we tell you before you pay for it.
Service and location pages
A proper page for each service you sell and each area you cover, written around how people actually search. No thin, copy-paste town pages that Google ignores.
Google Business Profile
Set up, verified and optimised: services, photos, posts and the details Google cross-checks. For local businesses this is the single biggest ranking lever.
Reviews that keep coming
Happy customers rarely review unprompted. We build the ask into your follow-up so your rating and review count keep climbing month after month.
Technical and site speed
Speed, mobile experience, crawlability and clean structure. Every site we build passes Google's checks from day one, and we can fix yours if it doesn't.
Reporting without the spin
Rankings and traffic, but mostly the calls and enquiries search actually produced. If something isn't moving, we say so rather than burying it in a dashboard.
If your customers are within an hour's drive, local SEO is the whole game.
A plumber in Napier does not need to rank in Invercargill. What matters is the map pack when someone two suburbs away searches at 7am with a burst pipe. That is a different job from national SEO, and it is won on different things.
- A Google Business Profile that is actually filled in, not half set up in 2019
- Reviews arriving steadily, because recency counts as well as rating
- Real pages for the towns you serve, not one page with the town name swapped
- Consistent name, address and phone across the directories Google cross-checks
SEO in your city
We work New Zealand wide. These pages go deeper on the local search picture where we have the most clients on the ground.
Businesses we have made easier to find.
Numbers our clients can verify in their own accounts. No invented case studies.
We set up and optimised their Google Business Profile so they rank in the local map results, built their online quote funnel, and have run their Google presence since 2021. Found by customers searching nearby, profitable every year.
Read the case studyThey came to us with a five page site that barely ranked and brought in next to no leads. We rebuilt it search-ready and ran Google, Facebook and Instagram alongside. Now customers book months in advance.
Read the case studySEO is the long game. If you need leads this month, say so.
Plenty of agencies will happily sell you SEO alone because it is slow to judge and easy to invoice. We will not. SEO compounds and pays off for years, but it takes months to build. If your phone needs to ring now, we will tell you to put the first dollars intoGoogle Ads and let SEO build underneath it. Both together is how the businesses that own page one got there.
Get the right plan for youA small team, deliberately.
We look after 49 businesses at the moment and we keep it that way on purpose, because search work goes backwards the second it becomes a template. No lock-in contracts, one month's notice, and every asset we build stays yours if you leave.
Straight answers on SEO.
Local SEO usually shows movement in 2 to 3 months and meaningful results in 6 to 12. That is the straight answer any agency should give you. If you need leads this month, Google Ads is the right tool while your SEO builds underneath, and we run both.
It depends on how competitive your services and towns are, which is exactly what your free game plan works out. For most local businesses we bundle SEO into monthly plans from $497 +GST alongside your website and ads, rather than selling it as a standalone line item. Standalone SEO retainers in NZ typically run from a few hundred to several thousand a month.
No, and nobody genuinely can, because Google does not sell rankings to anyone. What we can show you is exactly what we are doing, what is moving, and what it is costing per enquiry, every month, with no lock-in contract if we are not delivering.
Local SEO targets searches tied to a place, where the map pack and your Google Business Profile decide most of the outcome. Broader SEO targets searches without a location attached and is won mostly on pages and authority. Trade and local businesses live on the first one, so that is where we start.
Trades and home services are our specialty, but the same system works for any New Zealand business that lives on local search, from health to hospitality. If we do not think we are the right fit, we will say so on the game plan call.
Ads stop the moment you stop paying. SEO compounds: the same searches that cost you per click start arriving free, and businesses showing in the map pack, the organic results and the ads at once win a disproportionate share of the calls.
No. We are based in Hawke's Bay and a good share of our clients are local, but we work with businesses right across New Zealand. Search work does not require us to be in the same town as you.
Get your free SEO game plan
We'll show you where you rank right now, what's holding you back, and what it would take to own the searches that bring you work.
Own the searches that bring you work.
Get your free SEO game plan. We'll show you exactly where you sit in search today, and what it takes to move up. No jargon, no obligation.
Free game plan · NZ team · No lock-in contracts