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Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet to engage with potential customers through various digital channels such as search engines, social media, email, and websites.

Digital marketing refers to the practice of promoting products, services, or brands through digital channels and technologies to reach and engage potential customers.

This form of marketing leverages the power of the internet and electronic devices, utilizing platforms like:

  • Search engines
  • Social media
  • Email
  • Websites
  • Mobile apps
  • etc

It encompasses a wide range of tactics and strategies—including search engine optimization (SEO), content marketing, social media marketing, email marketing, affiliate marketing, and online advertising—to connect with audiences in a more direct, personalized, and interactive manner.

Digital marketing enables businesses of all sizes to access larger markets and target specific segments of the consumer base with greater precision and efficiency, making it a critical component of modern business strategy.

AbbreviationMeaningUsing byYear coined
DM or DMSDigital Marketing or Digital marketing servicesAdvertisersMid 1990’s

Example 1:

A clothing brand launches a new line of eco-friendly apparel and decides to promote it on platforms like Instagram and Facebook. They use targeted ads, influencer partnerships, and engaging content such as posts, stories, and videos showcasing the sustainability efforts and the new collection. This strategy not only increases brand awareness but also drives direct sales through social media platforms, leveraging the interactive and visual nature of social media to engage with a younger, environmentally conscious audience.

Example 2:

A local bookstore uses email marketing to keep their customers informed about new arrivals, special discounts, and upcoming events. They segment their email list based on customer interests and purchase history to send personalized recommendations and offers. This direct and personalized approach helps in maintaining customer loyalty, encouraging repeat visits, and increasing sales by providing relevant content and offers directly to their subscribers’ inboxes.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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