PPC, or Pay-Per-Click, is a digital advertising model in which an advertiser pays a fee each time one of their online ads is clicked by a user.
What does PPC mean?
PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time their ad is clicked by a user. This model is commonly used in online advertising platforms such as Google Ads and Meta Ads, allowing advertisers to essentially buy visits to their site rather than attempting to earn those visits organically.
PPC is often used for campaigns aimed at generating direct traffic to a website, promoting specific products or services, or increasing brand awareness. It’s a popular method due to its direct approach in measuring engagement and effectiveness, as costs are directly tied to user interaction with the ads.
| Abbreviation | Meaning | Using by | Year coined |
| PPC | Pay per click | Advertisers | Late 1990s |
Examples of Pay per click (PPC)
PPC Example 1:
A plumbing company sets up a PPC campaign on a search engine like Google. They bid on keywords like “emergency plumbing services” and set a PPC rate of $2 per click. Whenever a user searches for these keywords and clicks on the company’s ad, the company pays $2. If their ad receives 50 clicks in a week, their total cost is $100 (50 clicks x $2 per click).
PPC Example 2:
An online clothing store launches a PPC campaign on a social media platform like Instagram. They target users interested in fashion, setting a PPC rate of $0.75 per click. Each time a user clicks on the ad, which leads them to the store’s website, the store pays $0.75. If the campaign results in 200 clicks over a month, the total expenditure for the store is $150 (200 clicks x $0.75 per click).
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