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CPC, or Cost Per Click, is a digital advertising metric that represents the amount an advertiser pays each time a user clicks on their online ad.

CPC, which stands for Cost Per Click, refers to the price paid by an advertiser for a single click on their online advertisement. This metric is used in digital advertising campaigns, particularly in search engine advertising and social media advertising, where advertisers pay a fee each time their ad is clicked by a user. The CPC model allows advertisers to only pay when users interact with their ads, making it a popular choice for driving website traffic and measuring the direct engagement of an ad campaign.

AbbreviationMeaningUsing byYear coined
CPCCost per clickAdvertisersOctober 2000

CPC Example 1:

A bakery runs a Google Ads campaign to promote its new line of artisan bread. They set a CPC rate of $0.50. This means each time a potential customer clicks on their ad after searching for keywords like “artisan bread near me,” the bakery pays $0.50. If the ad receives 100 clicks in a month, the total cost for the bakery is $50 (100 clicks x $0.50 per click).

CPC Example 2:

A fitness app uses Facebook ads targeting fitness enthusiasts. They choose a CPC model and their ads have a CPC of $0.30. Each click on their ad, directing users to download the app, costs them $0.30. If the campaign results in 500 clicks over a week, the total expenditure for the app company is $150 (500 clicks x $0.30 per click).

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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