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B2C, or Business-to-Consumer, refers to transactions and interactions between businesses and individual consumers.

B2C, short for Business-to-Consumer, describes the commercial transactions and interactions that take place directly between businesses and individual end-users or consumers. This model is characterized by quicker purchase decisions, more straightforward transactions, and often a higher volume of sales at lower values compared to B2B transactions.

B2C is prevalent in industries such as retail, e-commerce, hospitality, and entertainment, where products or services are marketed and sold directly to consumers for personal use. The focus in B2C marketing strategies is on creating appealing product presentations, engaging advertising campaigns, and providing exceptional customer experiences to drive sales and foster brand loyalty among the general public.

AbbreviationMeaningUsing byYear coined
B2CBusiness to consumerBusiness people1990’s

Example 1:

Online Retail Store: An e-commerce platform sells fashion apparel directly to consumers. Customers can browse through a wide selection of clothing, make purchases through an online checkout process, and have items delivered to their doorstep. The store utilizes targeted social media advertising and email marketing campaigns to attract consumers, offering promotions and personalized recommendations based on previous shopping behavior to enhance the B2C relationship and drive sales.

Example 2:

Streaming Service Subscription: A company offers a streaming service for movies and TV shows, where consumers can subscribe monthly or annually to access content. The service focuses on B2C marketing strategies, such as offering free trials to new users, creating engaging content on social media platforms to build a community of viewers, and using data analytics to recommend personalized content to subscribers, aiming to increase user engagement and retention.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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