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A backlink is a link from one website to another, serving as a signal of endorsement and relevance in the eyes of search engines, potentially improving the receiving site’s SEO ranking.

A backlink, in the context of search engine optimization (SEO), is a hyperlink from one website to a page on another website.

Backlinks are considered as votes of confidence or endorsements from one site to another, indicating the content’s relevance and quality. They play a crucial role in SEO strategies because search engines like Google use them as one of the major factors to determine the ranking of a website on their search results pages.

The logic is that if a webpage has a high number of quality backlinks, it must offer valuable content, thus deserving a higher ranking. Therefore, acquiring backlinks from reputable and relevant websites can significantly impact a site’s visibility and traffic.

AbbreviationMeaningUsing byYear coined
N/ABacklinkAdvertisersMid 1990’s

Example 1:

A popular health and wellness blog publishes an article about the benefits of meditation. Within the article, they include a hyperlink to a research study hosted on a university’s website that supports their claims. This hyperlink is a backlink for the university’s website, indicating that the blog endorses or references the content on the university’s site.

Example 2:

An online tech magazine writes a feature on innovative start-ups in the renewable energy sector. They include a link to a start-up’s website that has developed a new solar panel technology. This link serves as a backlink to the start-up’s website, providing readers with direct access to the start-up while also signalling to search engines that the start-up’s site is relevant and authoritative in the field of renewable energy.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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