A keyword is a word or phrase that users enter into search engines to find relevant information, and it is also used by websites to optimize content for search engine rankings.
What does Keyword mean?
A keyword in the realm of digital marketing and search engine optimization (SEO) refers to any word or phrase that describes the content on a webpage or is used by people when conducting a search query online. These terms are crucial for both search engines and websites, as they act as the bridge between what users are searching for and the content provided by websites.
Search engines use keywords to understand the relevance of web pages to specific search queries, while website creators and marketers strategically use these terms in their content, titles, and meta descriptions to improve their visibility in search engine results pages (SERPs). Effectively researching and integrating the right keywords can significantly impact a website’s traffic by attracting a targeted audience and improving overall search ranking.
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Examples of a keyword
For a website specializing in athletic shoes, a relevant keyword might be “running shoes for men.” This keyword is likely to be used by potential customers searching for men’s running shoes online. Incorporating this keyword into product descriptions, blog posts, and meta tags can help the website rank higher in search engine results for this specific query, attracting more targeted traffic.
A bakery that maintains a blog with recipes and baking tips might use the keyword “gluten-free bread recipe.” By using this keyword in blog post titles, content, and meta descriptions, the bakery can attract visitors who are looking for gluten-free baking ideas. This not only helps in improving the website’s search engine rankings for this query but also targets a specific audience interested in gluten-free products.