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A keyword is a word or phrase that users enter into search engines to find relevant information, and it is also used by websites to optimize content for search engine rankings.

A keyword in the realm of digital marketing and search engine optimization (SEO) refers to any word or phrase that describes the content on a webpage or is used by people when conducting a search query online. These terms are crucial for both search engines and websites, as they act as the bridge between what users are searching for and the content provided by websites.

Search engines use keywords to understand the relevance of web pages to specific search queries, while website creators and marketers strategically use these terms in their content, titles, and meta descriptions to improve their visibility in search engine results pages (SERPs). Effectively researching and integrating the right keywords can significantly impact a website’s traffic by attracting a targeted audience and improving overall search ranking.

AbbreviationMeaningUsing byYear coined
KWKeywordAdvertisers/AnalystsLate 20th Century

Example 1:

For a website specializing in athletic shoes, a relevant keyword might be “running shoes for men.” This keyword is likely to be used by potential customers searching for men’s running shoes online. Incorporating this keyword into product descriptions, blog posts, and meta tags can help the website rank higher in search engine results for this specific query, attracting more targeted traffic.

Example 2:

A bakery that maintains a blog with recipes and baking tips might use the keyword “gluten-free bread recipe.” By using this keyword in blog post titles, content, and meta descriptions, the bakery can attract visitors who are looking for gluten-free baking ideas. This not only helps in improving the website’s search engine rankings for this query but also targets a specific audience interested in gluten-free products.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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