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Display Advertising

Display advertising refers to the use of visual ads, such as banners, images, and videos, placed on websites, social media platforms, and other digital channels to promote products, services, or brands to online audiences.

Display advertising is a form of online advertising that involves the use of visually engaging media, including banners, images, videos, and rich media ads, to convey a commercial message to the target audience on various digital platforms. These advertisements are strategically placed on websites, social media networks, and digital ad networks to catch the attention of potential customers as they browse the internet.

Display ads can be tailored for specific demographics, interests, and behaviours, leveraging advanced targeting techniques to reach the right audience at the right time. This type of advertising is crucial for building brand awareness, driving website traffic, and generating leads or sales by appealing to users with creative and relevant visual content.

Generally, display ads are measured and costed in CPM and are great for branding or exposure type digital marketing campaigns.

AbbreviationMeaningUsing byYear coined
N/ADisplay advertisingAdvertisers/AnalystsOctober 1994

Example 1:

A technology company releases a new smartphone and utilises the Google Display Network (GDN) to promote it through banner ads. These ads, featuring the smartphone’s image, a catchy tagline, and a “Learn More” call-to-action (CTA) button, are strategically placed across a variety of technology-related websites and blogs within the GDN. When users, attracted by the ad, click on it, they are directed to the company’s product page, offering more details about the smartphone and its purchasing options. This approach allows the company to broadly target tech enthusiasts across multiple sites within the GDN, enhancing product visibility and stimulating sales.

Example 2:

A travel agency creates a short, captivating video ad showcasing breathtaking destinations and exclusive travel deals. This ad is placed in the social media feeds of users who have shown interest in travel by their previous online activities. The video plays automatically as users scroll through their feed, with an option to click on the ad for more information or to book a trip. This form of display advertising leverages video content to engage potential customers on social media, aiming to inspire and convert them into booking travel arrangements.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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