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Broken Link

A broken link is a hyperlink that leads to a webpage or resource that is no longer available, resulting in an error page when clicked.

A broken link, also known as a dead link, refers to a hyperlink on a website that no longer works because it points to a web page or resource that has been moved, deleted, or never existed. When users click on a broken link, they are typically directed to a 404 error page, indicating that the content they are seeking cannot be found.

Broken links can negatively impact the user experience by leading to frustration and can also harm a website’s search engine optimization (SEO) ranking, as search engines view them as a sign of a poorly maintained site. Identifying and fixing broken links is an important part of website maintenance and SEO strategy.

AbbreviationMeaningUsing byYear coined
N/ABroken LinkAdvertisersMid 1990’s

Example 1:

A company redesigns its website and changes its URL structure. A blog post from another site that linked to the company’s “About Us” page now leads to a 404 error page because the URL has changed during the redesign. This outdated hyperlink is a broken link.

Example 2:

An educational website has an article that includes a link to a specific research paper on a third-party journal site. The journal site later removes the paper or moves it to a new URL without redirecting the old one. As a result, the hyperlink in the educational article now leads to an error page, making it a broken link.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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