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Google Algorithm

The Google algorithm is a complex system used by Google to retrieve data from its search index and instantly deliver the best possible results for a query.

The Google algorithm refers to the sophisticated and ever-evolving set of rules and formulas that Google uses to rank web pages in its search engine results. This algorithm considers various factors, including keywords, site usability, page speed, and the quality of content, to determine the relevance and authority of websites and their content.

Over the years, Google has made numerous updates to its algorithm, such as Panda, Penguin, and Hummingbird, each aimed at improving the accuracy and usefulness of search results for users. By analysing and interpreting these factors, the Google algorithm seeks to provide users with the most relevant, high-quality search results, making it crucial for webmasters and SEO professionals to understand and adapt to these changes to optimize their sites effectively.

AbbreviationMeaningUsing byYear coined
N/AGoogle AlgorithmDigital ConsultantsShortly after September 1998

Example 1:

Panda Update: Launched in February 2011, the Google Panda update targeted websites with low-quality content, content farms, and sites with high volumes of advertising relative to content. This algorithm update aimed to lower the rank of “thin” or poor-quality sites, thereby improving the quality of search results. For example, a website that aggregated content from other sources without providing original or valuable information saw a significant drop in search rankings after the Panda update.

Example 2:

Mobilegeddon Update: Rolled out in April 2015, this Google algorithm update focused on enhancing the user experience on mobile devices. It boosted the ranking of mobile-friendly pages in mobile search results. A website that was not optimized for mobile viewing, with text too small to read on a mobile device or links too close together to tap easily, would likely see a decrease in mobile search rankings after this update, pushing webmasters to prioritize mobile responsiveness.

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Matt McAuliffe

Matt McAuliffe

Co-Founder of Hyper Digital

As the co-founder of Hyper Digital, a leading digital marketing agency in New Zealand, Matt McAuliffe has established himself as a prominent digital marketing analyst and consultant. With years experience and thorough knowledge of the digital marketing industry, Matt is the driving force behind Hyper Digital’s ongoing success. Matt’s innovative marketing tactics and creative concepts is the reason why so many businesses across New Zealand have achieve success in the online space.

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