SEO Hawke's Bay: get found by locals ready to buy.
When someone in Napier or Hastings searches for what you do, you're either on the first page or you're invisible. We get Hawke's Bay businesses into the local results that matter, and turn those searches into calls and quote requests, not just traffic.
Open · Napier, Hawke's Bay
Open · Hastings
Opens 8am · Napier
Example local results. Not live data.
Three places Hawke's Bay customers find you. We work on all of them.
Most "SEO" only chases the blue links. Local customers actually pick from the map pack, the organic results and, increasingly, AI answers. Ranking in all three is how one business ends up with a full calendar while the next one wonders where the calls went.
The map pack
The three map results under the search bar take a huge share of local clicks. Your Google Business Profile, reviews and local signals decide whether you're in them.
The organic results
The classic blue links. Pages built around the exact jobs you do and the places you do them, on a fast site Google trusts, climb here and stay.
AI answers
More people ask Google's AI and ChatGPT who to call. We structure your site so those answers can read it, quote it and recommend you. Most Hawke's Bay businesses haven't caught up yet.
No dark arts. Just the local work done properly.
Local SEO isn't a secret trick, it's a set of jobs most businesses never get around to. We do them, keep doing them, and show you what changed each month.
Google Business Profile
Set up, verified and properly optimised: services, photos, posts and the details Google cross-checks. This is the single biggest local ranking lever.
A steady flow of reviews
Happy customers rarely review unprompted. We build the ask into your follow-up so your rating and review count keep climbing.
Location & service pages
A page for each service and area you cover, written around how Hawke's Bay people actually search. No thin, copy-paste town pages.
A fast, healthy site
Speed, mobile experience and clean structure. Every site we build passes Google's checks from day one; we can fix yours if it doesn't.
Citations & consistency
Your name, address and phone number consistent across the directories Google checks. Boring, fiddly and necessary. We handle it.
Monthly reporting, no spin
Rankings, traffic and, most importantly, the calls and enquiries that came from search. If something isn't moving, we say so.
Hawke's Bay businesses we've made easier to find.
We've been getting Bay businesses found on Google since 2019, across search, maps and ads. Real clients, numbers they can verify in their own accounts.
We built their website four years ago with conversion and local SEO in mind. It now sits on page 1 for plumbers napier and, with a small ads budget on top, brought in 543 tracked enquiries in a year.
Read the case studyThey came to us with a five page site that barely ranked and brought in next to no leads. We rebuilt it search-ready and ran Google, Facebook and Instagram alongside. Now customers book months in advance.
Read the case studySEO is the long game. If you need leads this month, say so.
Plenty of agencies will happily sell you SEO alone because it's hard to measure and easy to invoice. We won't. SEO compounds and pays off for years, but it takes months to build. If your phone needs to ring now, we'll tell you to put the first dollars intoGoogle Ads and let SEO build underneath it. Both together is how the businesses that own page one got there.
Get my free leads auditSEO in Napier, Hastings and across Hawke's Bay.
Napier and Hastings are twenty minutes apart and they search like different towns. A single "Hawke's Bay" page will not rank for both, which is why most local SEO here quietly underperforms, and why each of those two cities has its own page below rather than a paragraph on this one.
SEO in Napier
Napier searches break down by suburb long before they break down by service: Ahuriri, Taradale, Marewa and Napier South all get typed by name, and the map pack decides most of them. Full detail, including how the web design searches here outweigh the SEO ones, on the Napier page.
SEO in Napier in fullSEO in Hastings
Less competition than Napier and cheaper to hold, with Flaxmere, Havelock North and the Heretaunga plains all searched by name. The results are so thinly defended that the current number one is a UK agency for Hastings in East Sussex. More on the Hastings page.
SEO in Hastings in fullHavelock North and the plains
Small village, high intent, and a lot of searches that never name the town because the customer is standing in it. Havelock North businesses win on proximity and reviews, so the work here is mostly Google Business Profile, service pages and being the obvious pick nearby.
Central Hawke's Bay
Waipukurau, Waipawa, Clive and the smaller towns have thin competition and cheap terms, but very little search volume each. Treat them as pages that catch the jobs worth driving for, not as a business you can build on alone. We will tell you which are worth writing.
Looking for an SEO company in Napier, an SEO agency in Hastings or just someone to tell you why your website optimisation has stalled? That is the same job, and it is the one we do. Ryan is Hawke's Bay based, we've been doing it here since 2019, and we work with businesses across the Bay and NZ-wide.
Straight answers on SEO.
Local SEO usually shows movement in 2 to 3 months, with strong results in 6 to 12. That's the straight answer anyone should give you. If you need leads this month, Google Ads is the right tool while your SEO builds, and we run both.
No, and nobody genuinely can, because Google doesn't sell guarantees to anyone. What we can show you is exactly what we're doing, what's moving and what it's costing per enquiry, every month, with no lock-in contract if we're not delivering.
It depends on how competitive your services and area are, which is exactly what your free leads audit works out. SEO is $497 +GST a month, the same as one ad campaign, and it stands on its own or alongside your website and ads.
Trades and home services are our specialty, but the same local SEO system works for any Hawke's Bay local service business that lives on local search. If we don't think we're the right fit, we'll tell you on the leads audit call.
Ads stop the moment you stop paying. SEO compounds: the same searches that cost you per click start coming free, and businesses showing in the map pack, the organic results and the ads together win a disproportionate share of calls.
Ryan, one of our two owners, is based in Hawke's Bay, and we work with businesses in Napier, Hastings, Havelock North, Clive, Waipukurau and across Central Hawke's Bay, plus clients NZ-wide.
Distance from whoever is searching, how complete and active your Google Business Profile is, and your reviews. Near me searches are the most hyperlocal thing Google does, which is why a Taradale business can outrank a bigger Napier one for a customer standing in Taradale. You cannot move your yard, but you can make sure your profile, service area and suburb pages tell Google exactly where you work.
Both, in the sense that matters. We work across the whole Bay rather than out of one town, so an SEO company in Napier and an SEO agency in Hastings are the same team here. What changes between the two is the keyword research and the pages we build, because Napier and Hastings customers search differently.
Nothing, they're the same thing under different names. Search engine optimisation is the full term, SEO is the short one, and local SEO just means the version aimed at customers searching in a specific place like Napier or Hastings, where the map pack and your Google Business Profile do most of the heavy lifting.
We do the work. Some businesses want an SEO consultant to hand them a strategy document and leave, and that's a fair option if you have someone in-house to build it. We're set up the other way: we do the website changes, the Google Business Profile, the content and the reporting ourselves, and you get the calls instead of the homework.
Get your free leads audit
We'll show you where you rank in Hawke's Bay right now, what's holding you back, and what it would take to own your local searches.
Own your local searches.
Get your free leads audit. We'll show you exactly where you sit in Hawke's Bay search results today, and what it takes to move up. No jargon, no obligation.
Free leads audit · Local team · No lock-in contracts