543 enquiries in one year.
Napier · Hastings · Hawke's Bay
This client is a Napier plumbing, gasfitting and drainage business. Four years ago we built them a website designed for conversion and SEO, and we run their Google Ads on a small budget. Last year the system delivered 543 tracked enquiries: 401 phone calls, 93 forms and 49 emails.
Steady enquiries in a crowded local trade, on a modest budget.
Plumbing is one of the most contested trades in local search. Every plumber, gasfitter and drainlayer in Hawke's Bay wants the same handful of searches, and big franchise operators outspend the locals. This client did not want to buy their way to the top with a huge ad budget. The job was to build an asset that earns leads on its own: a website that ranks and converts, backed by a small, tightly managed ads campaign, with every enquiry counted so nothing rests on gut feel.
Build the site right. Rank it. Back it with ads.
One website doing three jobs: converting visitors, earning free traffic from Google, and landing the paid clicks.
We built the website to convert, not just to look good
Four years ago we rebuilt their site around one job: turning a visit into a call, form or email. Clear services, click-to-call everywhere, and a simple enquiry path. Today roughly one in six visits becomes an enquiry.
We built SEO in from day one
The site was structured for local search from the start: service pages, local relevance and clean technical foundations. Four years on it sits on page 1 of Google for searches like “plumbers napier”, bringing in enquiries that cost nothing per click.
We run a small ads budget hard
Around $350 a month of Google Ads spend, managed around the searches that book work: plumbers, gasfitters and drainlayers near me. Over the last year that produced 325 leads at about $13 each.
We track every call, form and email
Phone clicks, form submissions and email clicks are all tracked as conversions. Nothing is guessed: the client can open their own analytics and count all 543 enquiries themselves.
543 enquiries, every one of them counted.
Most trade websites have no idea how many leads they produce. This one counts everything: every click to call, every form submission and every email click is tracked as a conversion in the client's own analytics. Over the last 12 months that adds up to 543 enquiries, and the client can verify every number themselves.
401 phone calls
93 form submissions
49 email enquiries
543 tracked enquiries in a year
Numbers from the client's own analytics and Google Ads accounts, last 12 months.
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