Google Ads that book real jobs, not clicks.
We are a New Zealand Google Ads agency and certified Google Partner for trade and local businesses. We build and manage the campaigns that put you in front of people searching for your service right now, then cut the waste every month so the same budget brings in more work.
Google Ads is not broken. Most accounts are just set up badly.
When someone tells us Google Ads did not work for them, it is almost always one of these three, and all three are fixable.
Budget burnt on the wrong searches
Most accounts we take over are paying for people looking for a job, a DIY guide, or a supplier. Nobody ever added the negatives to stop it.
Ads pointing at a homepage
The click lands on a generic page, the visitor has to hunt for what they searched for, and they leave. You still paid for the click.
Nobody knows what a lead costs
Without conversion tracking wired up properly, you are optimising toward clicks. Clicks are not jobs, and the account quietly drifts.
The work that actually moves cost per lead.
No set-and-forget. Every account gets the same six things, every month.
Campaigns built around real services
We structure the account around the jobs you actually want, in the areas you actually cover, so your budget goes to searches that can turn into work.
Wasted spend stripped out
Negative keywords, search term reviews and geo controls, done continuously. This is usually where the first big saving comes from.
Landing pages that convert
Your ads point at pages built for the search behind them, not a homepage. A better landing page lowers your cost per lead before you spend another dollar.
Conversion tracking done properly
Calls, forms and booked calls tracked through Google Tag Manager and GA4, so bidding optimises toward real enquiries instead of clicks.
Ongoing optimisation
Bids, budgets, ad copy and keywords reviewed every month. Small compounding improvements are what separate a good account from an expensive one.
Reporting you can verify
Every number we report, you can check in your own Google Ads account. You own the account, not us.
Search, Shopping, Display, YouTube. We manage the lot.
As a certified Google Partner we run every Google Ads campaign type. For most trade and local businesses Search does the heavy lifting, and the rest earn their place case by case. We will tell you straight when a format is not worth your budget.
Search
The workhorse for trade and local businesses. Text ads shown to people typing in the job you want, in the areas you cover, at the moment they need it done.
Shopping
Product listings with a photo and price, straight in the results. For businesses that sell products as well as services, we build and manage the feed behind them too.
Display
Banner ads across the sites and apps your customers browse. Used with tight audiences so it builds your name without quietly draining the budget.
YouTube
Video ads in front of local viewers. The right call for some businesses and the wrong one for others. We will tell you which you are before a dollar is spent.
Remarketing
Follow-up ads to people who already visited your site but did not enquire. Warm audiences, cheaper clicks and a second chance at the job.
Real accounts, real numbers.
Every figure here comes from a client's own Google Ads account, and they can check it themselves. These are named clients who have left us public reviews, and some have been with us since we opened in 2019.
You own it all. You can check it all.
Your Google Ads account stays in your name and you keep the login, so every number we report is one you can verify yourself. If you ever leave, the campaigns, the landing pages and the conversion tracking transfer to you in full: one month's notice, no exit fee. When we took over No Drips' account, the first thing we did was find and cut close to $3,000 the previous agency had spent on clicks that were never going to book a job.
Getting the click is the easy part.
Plenty of agencies will run your Google Ads and stop there. The problem is that a lead only counts once someone answers it. That is why every plan pairs your ad management with a smart website that replies to enquiries straight away, and automation that follows up until the job is booked or the lead says no.
Ads bring the enquiry in. The rest of the system makes sure you do not lose it.
A Hawke's Bay Google Ads agency, working NZ-wide.
We are based in Hawke's Bay and run Google Ads for trade and local businesses across New Zealand. Campaigns are managed remotely, so where you are does not change the work, only the searches and the areas we target.
Not on the list? We work with businesses anywhere in New Zealand.
From free game plan to dialled-in, step by step.
No mystery, no black box. This is the exact process every new Google Ads client goes through.
Audit before anything
Before you sign a thing, we audit your website and marketing, then walk you through what we found and what your cost per lead should look like.
Discovery
We narrow down which services you want more of, then work out what a lead and a job are really worth to you from your sales pipeline and margins. That number steers every decision after it.
The build
We build the campaigns, write every ad, and set up conversion tracking end to end. You can review it all before launch, or just tell us to hit go.
Launch and fine-tune
We usually go live on the 1st of the month so your reporting starts clean. In the early days and weeks we watch closely, making hourly and daily adjustments while the account finds its feet.
First-month review
We present the first month's results, get your feedback and tune the account to what you actually want. Some clients want fewer, better leads. Others want the budget pushed harder at one service.
Ongoing optimisation
Continuous optimisation with a catch-up rhythm you choose: weekly, monthly or quarterly. As goals or search volume change, we scale the budget up or down with you.
Simple plans. No lock-in. No surprises.
A one-off $1,997 +GST setup gets your system built. Then pick a monthly plan covering your website, ad management and automation. Your ad budget is separate and set to suit your goals. Backed by the 60-day guarantee, so the risk is on us, not you.
Starter
+ $1,997 +GST one-off setup
Getting found in your local area, one core service.
What you get:
- Smart website with instant lead replies (SEO & AEO optimised)
- Google Ads management (one core service)
- Local SEO & Google Business Profile optimisation
- AI chat: captures job details, books visits and call backs
- Automated email follow-ups
- 5-star review funnel
- Monthly reporting
Growth
+ $1,997 +GST one-off setup
Most trades: multiple services and a wider catchment.
Everything in Starter, plus:
- Meta (Facebook & Instagram) Ads management
- Retargeting campaigns
- Google Ads across multiple services and areas
- Email nurture & reactivation workflows
- Live analytics dashboard
Scale
+ $1,997 +GST one-off setup
Busy operators chasing volume across multiple regions.
Everything in Growth, plus:
- Multi-region ad campaigns
- Expanded keyword & audience coverage
- Advanced automation workflows
- Conversion-rate optimisation
- Priority strategy & support
Bigger account or multiple regions? We will build a Custom plan to suit. On your free game plan we will work out the right plan and the ad budget that fits your trade and your goals.
Just want your Google Ads managed? All-inclusive ads-only plans start at $545 +GST a month for small operations, covering both our management and your ad spend, and step up in $100 increments as your budget grows. One standard service either way: setup, monitoring, optimisation, conversion tracking and a monthly report. Never a charge per campaign or per keyword.
Hit your lead goal in 60 days, or we manage your ads for free.
We agree a monthly lead target with you up front. If we don't hit it in the first 60 days, we keep working and waive our management fee until we do. You still cover your ad spend, but you won't pay us another cent until we deliver.
Get my free ads game planGoogle Ads questions, answered.
Two ways in. The full system starts at $1,997 +GST one-off setup, then from $497 +GST a month covering your smart website, Google Ads management and the automation that captures and follows up every enquiry, with your ad budget separate. Or, for Google Ads on its own, all-inclusive plans start at $545 +GST a month for small operations. That covers both our management and your ad spend, and steps up in $100 increments as your budget grows. On the free game plan we will tell you what a realistic budget looks like for your services and your area.
No. One standard service covers every client: setup, campaign monitoring, optimisation, conversion tracking and a monthly report. We size the plan once at the start, and if an account genuinely has more moving parts we agree a fair price up front. No hidden charges and no surprise costs for routine work.
All of them: Search, Shopping, Display, YouTube and remarketing. For most trade and local businesses, Search does the heavy lifting and the others earn their place case by case. We will tell you straight when a format is not worth your budget.
Leads and cost per lead, not clicks. Conversion tracking is set up on every account so calls and enquiries are counted properly, and you get a monthly report you can check against your own Google Ads account. After the first month we go over the results together, then set a catch-up rhythm that suits you: weekly, monthly or quarterly.
Yes. PPC (pay per click) is the wider term, and Google Ads is the platform most Kiwi trade and local businesses should start on, because it reaches people at the exact moment they search for the job. If you have been quoted by a PPC agency in NZ, this is the same service.
Google renamed AdWords to Google Ads back in 2018, so it is the same platform under a new name. Plenty of business owners still search for AdWords management, and it is the same work.
Yes. We build the account under our manager account so we can run it, but the account is yours. You keep full access, you can see every number we report, and if you ever leave you take the account and its history with you.
Trade and local service businesses are what we know best, and it is most of our book. We do run accounts for other local businesses where the model fits. The real test is whether people search for what you sell. If they do not, Google Ads is the wrong first channel and we will tell you so.
Google Ads is the fastest channel we run. Enquiries usually start within days of going live, unlike SEO which takes months. The first 30 to 60 days are about finding which searches convert and cutting the ones that do not, so cost per lead typically improves after the first month.
Yes. We are based in Hawke's Bay and work with businesses NZ-wide, including Auckland, Wellington, Christchurch, Tauranga and Hamilton. Google Ads is managed remotely either way, so your location does not change the work.
If you need work coming in now, Google Ads. It puts you in front of buyers within days, while SEO typically takes months to move. The two are not rivals though: ads bring the leads in today and show you exactly which searches turn into jobs, which then tells you what SEO should chase. Most of our clients run ads first and layer SEO in once the numbers prove out.
We agree a monthly lead target with you up front. If we do not hit it in the first 60 days, we keep working and waive our management fee until we do. You still cover your ad spend, but you will not pay us another cent until we deliver.
Still weighing up ads against SEO? Read our full Google Ads vs SEO guide.
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In 20 minutes we'll show you where your ad budget is leaking, and what your cost per lead should be.
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