$199a month
$5,997 one-off to build it
Certified Google Partner · NZ-wide
Google Ads that book real jobs, not clicks.
We are a New Zealand Google Ads agency and certified Google Partner for trade and local businesses. We build and manage the campaigns that put you in front of people searching for your service right now, then cut the waste every month so the same budget brings in more work.
Instant replies, 24/7
113
Kiwi businesses since 2019
$1m+
ad spend managed
$4m+
tracked client revenue
4x
return on ad spend*
5.0 ★
from 15 Google reviews
Why most accounts leak money
Google Ads is not broken. Most accounts are just set up badly.
When someone tells us Google Ads did not work for them, it is almost always one of these three, and all three are fixable.
Budget burnt on the wrong searches
Most accounts we take over are paying for people looking for a job, a DIY guide, or a supplier. Nobody ever added the negatives to stop it.
Ads pointing at a homepage
The click lands on a generic page, the visitor has to hunt for what they searched for, and they leave. You still paid for the click.
Nobody knows what a lead costs
Without conversion tracking wired up properly, you are optimising toward clicks. Clicks are not jobs, and the account quietly drifts.
What our Google Ads management covers
The work that actually moves cost per lead.
No set-and-forget. Every account gets the same six things, every month.
Campaigns built around real services
We structure the account around the jobs you actually want, in the areas you actually cover, so your budget goes to searches that can turn into work.
Wasted spend stripped out
Negative keywords, search term reviews and geo controls, done continuously. This is usually where the first big saving comes from.
Landing pages that convert
Your ads point at pages built for the search behind them, not a homepage. A better landing page lowers your cost per lead before you spend another dollar.
Conversion tracking done properly
Calls, forms and booked calls tracked through Google Tag Manager and GA4, so bidding optimises toward real enquiries instead of clicks.
Ongoing optimisation
Bids, budgets, ad copy and keywords reviewed every month. Small compounding improvements are what separate a good account from an expensive one.
Reporting you can verify
Every number we report, you can check in your own Google Ads account. You own the account, not us.
The whole toolkit
Search, Shopping, Display, YouTube. We manage the lot.
As a certified Google Partner we run every Google Ads campaign type. For most trade and local businesses Search does the heavy lifting, and the rest earn their place case by case. We will tell you straight when a format is not worth your budget.
Search
The workhorse for trade and local businesses. Text ads shown to people typing in the job you want, in the areas you cover, at the moment they need it done.
Shopping
Product listings with a photo and price, straight in the results. For businesses that sell products as well as services, we build and manage the feed behind them too.
Display
Banner ads across the sites and apps your customers browse. Used with tight audiences so it builds your name without quietly draining the budget.
YouTube
Video ads in front of local viewers. The right call for some businesses and the wrong one for others. We will tell you which you are before a dollar is spent.
Remarketing
Follow-up ads to people who already visited your site but did not enquire. Warm audiences, cheaper clicks and a second chance at the job.
Proof
Real accounts, real numbers.
Every figure here comes from a client's own Google Ads account, and they can check it themselves. These are named clients who have left us public reviews, and some have been with us since we opened in 2019.
Been burned by an ads agency before?
Nothing hidden. You can check it all.
Whether we run ads in your existing Google Ads account or set one up for you, every number we report is one you can check against the account itself. And there's no lock-in: cancel any time and your plan ends at the end of the month you've paid for, with no notice period and no exit fee. When we took over No Drips' account, the first thing we did was find and cut close to $3,000 the previous agency had spent on clicks that were never going to book a job.
Ads are only half the job
Getting the click is the easy part.
Plenty of agencies will run your Google Ads and stop there. The problem is that a lead only counts once someone answers it. That is why we pair ad management with a website that replies to enquiries straight away, and a system that follows up until the job is booked or the lead says no. Take the ads on their own, or the full stack.
Ads bring the enquiry in. The rest of the system makes sure you do not lose it.
Where we work
A Google Ads agency in Hawke's Bay and Auckland, working NZ-wide.
We are based in Hawke's Bay and Auckland and run Google Ads for trade and local businesses across New Zealand. Campaigns are managed remotely, so where you are does not change the work, only the searches and the areas we target.
Hawke's Bay Napier Hastings Auckland Wellington Christchurch Tauranga Hamilton
Not on the list? We work with businesses anywhere in New Zealand.
How we work
From free leads audit to dialled-in, step by step.
No mystery, no black box. This is the exact process every new Google Ads client goes through.
01
Audit before anything
Before you sign a thing, we audit your website and marketing, then walk you through what we found and what your cost per lead should look like.
02
Discovery
We narrow down which services you want more of, then work out what a lead and a job are really worth to you from your sales pipeline and margins. That number steers every decision after it.
03
The build
We build the campaigns, write every ad, and set up conversion tracking end to end. You can review it all before launch, or just tell us to hit go.
04
Launch and fine-tune
We usually go live on the 1st of the month so your reporting starts clean. In the early days and weeks we watch closely, making hourly and daily adjustments while the account finds its feet.
05
First-month review
We present the first month's results, get your feedback and tune the account to what you actually want. Some clients want fewer, better leads. Others want the budget pushed harder at one service.
06
Ongoing optimisation
Continuous optimisation with a catch-up rhythm you choose: weekly, monthly or quarterly. As goals or search volume change, we scale the budget up or down with you.
Pricing
More of the right jobs, priced per campaign.
You tell us what work you want more of. We build and run the campaign that brings it in, agree a lead target with you in writing, and charge one flat price for it. Your ad budget stays yours.
Quote
What it costs, and what you get for it
All prices NZD +GST
Google Ads
Your phone ringing with the jobs you actually want.
- Reach people in your area at the moment they're searching for your trade.
- A lead target agreed with you in writing before we start, so you know what you're paying for.
- Your ad budget only goes to the searches and audiences that turn into real enquiries.
- A plain monthly report: what you spent, what came in, and what each enquiry cost.
$497a month, per campaign
No setup fee. Your first month covers the build.
Plus your ad budget, which stays yours.
$297a month
$997 one-off to connect it. Waived with the full stack.
The full stack
Everything between a search on Google and a job in your calendar, handled.
- Ads that bring in the right enquiries, a site that convinces them, and a system that books them.
- One team looking after the lot, so nothing falls between a web guy, an ads guy and a CRM.
$897a month
Includes your first campaign. $497 a month for each campaign after that.
$4,997 one-off setup covers the lot, System setup included.
Cheaper than the parts.
Why saying yes is safe
30-day money back
Not happy with your website in the first 30 days? Everything you've paid, refunded.
60-day lead guarantee
Miss the lead target we agree on any campaign and we waive our fee for it until we hit it.
Month to month
No lock-in, no notice period. Cancel any time and it ends at the end of the month you've paid for.
Not sure which one you need? The free leads audit works it out before you spend a cent with us.
Get my free leads auditOur 60-day guarantee
Hit your lead goal in 60 days, or we manage that campaign for free until you do.
We agree a monthly lead target with you in writing at onboarding. If a campaign misses it in the first 60 days, we keep working and waive our fee for that campaign until we hit it. You still cover your ad spend, and any website, hosting or system costs you're on with us, but you don't pay us to manage that campaign until we deliver.
Get my free leads auditFAQ
Google Ads questions, answered.
What does Google Ads management cost?
$497 +GST a month per campaign, plus your ad spend. A campaign is one platform and one channel, so a Google Search campaign is $497, and adding remarketing on the Display network is a second campaign at the same price. There is no setup fee: the first month is charged before the build and covers the build and the first month live. Your ad spend is always your money and always on top, and nothing we charge scales with it. Above $10,000 a month of ad spend in one campaign we price on a call. On the free leads audit we will tell you what a realistic budget looks like for your services and your area.
Do you charge per campaign or per keyword?
Per campaign, never per keyword. $497 +GST a month covers one campaign in full: the build, monitoring, optimisation, conversion tracking and a monthly report. Ad groups, keywords, audiences and locations inside that campaign are unlimited and structured by us for performance. Want a second channel running, say remarketing or Meta? That is a second campaign at the same price. No hidden charges and no surprise costs for routine work.
Which Google Ads campaign types do you manage?
All of them: Search, Shopping, Display, YouTube and remarketing. For most trade and local businesses, Search does the heavy lifting and the others earn their place case by case. We will tell you straight when a format is not worth your budget.
How do you measure and report results?
Leads and cost per lead, not clicks. Conversion tracking is set up on every account so calls and enquiries are counted properly, and you get a monthly report you can check against your own Google Ads account. After the first month we go over the results together, then set a catch-up rhythm that suits you: weekly, monthly or quarterly.
Is this the same thing as PPC management?
Yes. PPC (pay per click) is the wider term, and Google Ads is the platform most Kiwi trade and local businesses should start on, because it reaches people at the exact moment they search for the job. If you have been quoted by a PPC agency in NZ, this is the same service.
Do you still call it AdWords?
Google renamed AdWords to Google Ads back in 2018, so it is the same platform under a new name. Plenty of business owners still search for AdWords management, and it is the same work.
Do I own the Google Ads account?
Yes. We build the account under our manager account so we can run it, but the account is yours. You keep full access, you can see every number we report, and if you ever leave you take the account and its history with you.
Do you only work with tradies?
Trade and local service businesses are what we know best, and it is most of our book. We do run accounts for other local businesses where the model fits. The real test is whether people search for what you sell. If they do not, Google Ads is the wrong first channel and we will tell you so.
How long before I see leads?
Google Ads is the fastest channel we run. Enquiries usually start within days of going live, unlike SEO which takes months. The first 30 to 60 days are about finding which searches convert and cutting the ones that do not, so cost per lead typically improves after the first month.
Do you work outside Hawke's Bay and Auckland?
Yes. We are based in Hawke's Bay and Auckland and work with businesses NZ-wide, including Wellington, Christchurch, Tauranga and Hamilton. Google Ads is managed remotely either way, so your location does not change the work.
Should I start with Google Ads or SEO?
If you need work coming in now, Google Ads. It puts you in front of buyers within days, while SEO typically takes months to move. The two are not rivals though: ads bring the leads in today and show you exactly which searches turn into jobs, which then tells you what SEO should chase. Most of our clients run ads first and layer SEO in once the numbers prove out.
What if it does not work?
We agree a monthly lead target with you in writing at onboarding. If a campaign misses it in the first 60 days, we keep working and waive our fee for that campaign until we hit it. You still cover your ad spend, and any website, hosting or system costs you are on with us, but you do not pay us to manage that campaign until we deliver.
Still weighing up ads against SEO? Read our full Google Ads vs SEO guide.
Get your free leads audit
In 20 minutes we'll show you where your ad budget is leaking, and what your cost per lead should be.
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By trade
See the campaign built for your trade.
Every trade searches differently and pays a different click price. These pages break down the searches, the jobs and the numbers for each one.
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Free 20-minute leads audit call · Real numbers · No obligation