Two kinds of leads. Half the cost.
Auckland · Bay of Plenty · Waikato · Hawke's Bay
Houses On The Move runs a two-sided business: they need houses they can buy and relocate, and buyers for the homes they've moved. We run the Google Ads for both sides, and over a 4.5-year partnership we've cut their cost per lead by more than half.
A business with two completely different customers.
Most trades chase one kind of lead. Houses On The Move need two. On one side, a steady supply of houses they can buy and relocate. On the other, buyers ready to purchase a moved home, put it on their land and renovate it. Two different people, searching for two different things, at two different moments. The marketing has to win both, and do it without wasting budget.
We generate leads for both sides of the deal.
Two separate, tightly managed campaigns, each built for a completely different searcher. Tap between them to see how.
Leads for houses they can buy and move
On one side, the business needs a steady supply of houses to relocate. We reach homeowners, developers and builders who need a house shifted off a site, so there's always stock coming in.
- Searchers looking to sell or remove a house from their land
- Site owners and developers clearing a section to build
- Reached the moment they start looking for a mover
Don't Pay For Demolition When We Buy Quality Relocatable Homes. Get Your Offer Today.
Their live ad, as it appears on Google.
Leads for buyers who want to renovate
On the other side, they need buyers for the homes they've relocated. We put their available houses in front of people hunting for an affordable character home to move onto their land and do up.
- Buyers searching for a relocatable or character home
- People wanting to renovate rather than build new
- A different customer, a different search, a different campaign
Relocatable Houses For Sale & Transportation. View Our Listing On Our Website.
Their live ad, as it appears on Google.
Cost per lead, cut by more than half.
More than four years of working hand in hand with the owner, continually refining the campaigns around whatever the business is focused on at the time. That close, ongoing work shows up in the number that matters most: a cost per lead that keeps coming down.
Direction of tracked cost per lead across the partnership. Illustrative.
What stands out
- Click-through rate consistently above 10%, well clear of the 3 to 5% industry average for Search ads.
- Cost per click low enough that winning a high-value relocation job costs only a few dollars in ads.
- By refining the campaigns with the owner month after month, cost per lead has been driven down by more than half.
- The client has more than doubled their monthly investment, because the leads keep turning into jobs.
We work alongside you, and never stop refining.
The results come from a real partnership, not a one-off setup. Tap through how we've worked with Houses On The Move over the years.
We start by listening
Before a dollar is spent, we get to know the business and what the owner wants more of right now. The campaigns are built around her goals, not a template.
Launch around what matters
We point the budget where the business needs it, with ads written for the exact customer she wants to reach across Auckland and the central North Island.
Refine every single month
No set and forget. Every month we cut wasted spend, tighten the targeting and sharpen the ads. Small, steady improvements are what take cost per lead down over time.
Adapt as the focus shifts
When the business changes what it's chasing, the ads change with it. As sourcing more houses to buy became a priority, we built and balanced campaigns to match.
Keep growing what works
Years on, we keep tuning to whatever comes next. The partnership has lasted because the results keep improving and the budget keeps backing what performs.
Want results like these for your business?
Hit your agreed lead goal in 60 days, or we work for free until you do. Get a free, no-obligation game plan and we'll show you what your leads should cost.