Cost per lead nearly halved, and the leads keep growing.
New Zealand
Harris Pumps & Filtration have been with us from the very beginning, one of our very first clients. Year after year we have grown their online advertising and made it leaner, cutting the cost of every lead while bringing in more of them. 2026 is their most efficient year yet.
Steady, cost-effective leads in a competitive trade.
Pumps and filtration is a competitive market, with buyers comparing options the moment they search. Harris Pumps & Filtration needed a dependable flow of enquiries that did not blow out on cost, and an advertising account that kept getting sharper rather than drifting. The goal was simple: more of the right leads, for less each, year after year.
A Google Ads account that gets better with age.
No big reset, no churn. Just steady, hands-on Google Ads management of one account, refined a little more every year so the results compound.
Google Ads from day one
Harris Pumps & Filtration were one of our very first clients. We have managed their Google Ads from the beginning, building it up steadily as the results came in.
Tighter targeting, year after year
We keep the keywords matched to real buyer searches for pumps and filtration, and prune anything off-intent, so the budget only chases work that converts.
More efficient every year
Each year we refine the account further. Cost per lead has come down while lead volume has gone up, which is what makes 2026 their most efficient year yet.
Customised solutions that work
No off-the-shelf setup. The account is shaped around how their customers actually search and buy, and we adjust it as the market moves.
More leads, for a lot less each.
Cost per lead is what each enquiry costs in advertising. Tap to compare. Lower is better, and we have nearly halved it while growing the number of leads.
What stands out
- Cost per lead cut from around $31 to around $17, nearly halved.
- 29% more tracked leads, year on year.
- Phone enquiries up 35% year on year.
- One of our very first clients, and 2026 is their most efficient year yet.
- Customised solutions, refined every single year.
2026 is their most efficient year yet.
We do not lean on a single lucky month. Across the whole partnership the trend has been the same: more leads, at a lower cost, year after year. The longer we work together, the better it gets.
"Harris Pumps and Filtration have been a client of Hyper Digital from the very beginning. A great company that has helped grow our online advertising with real results. They offer customised solutions that work."
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