Quality leads at under $6 each.
Hawke's Bay
A 4.5-year partnership built on a single, tightly managed Google Ads Search campaign. We put Continuous Spouting in front of Hawke's Bay homeowners and builders the moment they search for spouting and guttering. No complicated setup. Just consistent, efficient leads.
Keep the phone ringing in a busy local trade.
Continuous Spouting needed a reliable way to keep homeowners and builders calling for spouting, fascia and downpipe work in Hawke's Bay. Like most trades, the battle is being found at the right moment in a competitive local market, without burning budget on the wrong searches. They needed a pipeline they could count on, not a lucky month here and there.
Find: one campaign, done exceptionally well.
No complex machine to maintain. Just a single Search campaign, kept sharp every month, aimed squarely at people in Hawke's Bay ready to book.
One focused Search campaign
A single, tightly managed Google Ads campaign for Hawke's Bay. No sprawling setup to maintain, just one campaign kept razor sharp.
Ongoing keyword refinement
We keep the keywords matched to real buyer searches for spouting, fascia and downpipe work, and prune anything that drifts off intent.
Ad copy that matches intent
Ads written to speak directly to what the searcher needs, which is exactly why the click-through rate sits so far above average.
Consistency, month after month
Leads arrive at a predictable cost, giving the business a pipeline it can actually plan around.
Ads people actually click, leads that actually cost less.
Industry average for Search ads is 3 to 5%. Tap to compare. The higher the click-through rate, the more relevant the ad and the lower the cost per lead.
What stands out
- Cost per lead under $6, for jobs often worth well over a thousand dollars.
- Click-through rate peaked above 32% in a single month and regularly sits between 15% and 25%.
- Cost per lead has held steady at around $6 for three years running.
- One campaign, done well. The client keeps growing their investment as leads convert to jobs.
Cost per lead, around $6, year after year.
What tracks as a conversion has changed over the years, so we don't lean on lead counts. The figure we stand behind is the cost of each lead, and it has barely moved.
Direction of tracked cost per lead across the partnership. Illustrative.
Want results like these for your business?
Hit your agreed lead goal in 60 days, or we work for free until you do. Get a free, no-obligation game plan and we'll show you what your leads should cost.