Plumbing leads from as little as $14.
Napier · Hastings · Havelock North · Central Hawke's Bay
No Drips are Hawke's Bay plumbers and gasfitters who need the phone ringing for emergencies, hot water, drainage and new-build work. Their target is $45 a lead. We took over their Google Ads from another agency, cut the wasted spend, and now the best keywords bring in leads for as little as $14.
Win the high-intent jobs without burning budget.
Plumbing demand is some of the highest intent there is. When a pipe bursts or the hot water dies, people search and call within minutes. The trouble is that the same searches pull in plenty of non-buyers: people shopping for heat-pump cylinders, comparing manufacturer prices, looking up DIY fixes, or sitting well outside Hawke's Bay. No Drips needed to be first in front of the ready-to-book locals, and stop paying for everyone else.
A tighter account, aimed at people ready to book.
Structure the campaigns around the real jobs, cut the spend that never converts, and pour budget into the keywords that turn into booked work.
Structured the account around real jobs
We took over an account from another agency and rebuilt it. Separate, tightly managed Search campaigns for the work that matters: general plumbing, hot water, drainage, emergencies and gas, each aimed at how Hawke's Bay people actually search.
Cut the inherited waste
A full search-terms audit found close to $3,000 the previous agency had spent on clicks that never turned into work: heat-pump shoppers, manufacturer brand searches, out-of-area clicks and DIY price research. We added them as negatives so budget goes to people ready to book a plumber.
Scaled the winners
We lean budget into the keywords that turn into booked jobs and pull back on the ones that don't. The best now bring in leads for as little as $14, well under their $45 target.
Tracking that proves it
Phone clicks, email clicks and form submissions are all tracked through Google Tag Manager into Analytics, so every reported lead is a real call or enquiry the client can verify.
Blocked drains, leaks, hot water and gas. Local Napier and Hastings plumbers. Call today.
Illustrative of how No Drips shows up for high-intent local searches.
Real calls and quote requests, under target.
Their target is $45 a lead. Tap to compare. Lower is better, and our best-performing keywords bring leads in at just $14, for plumbing jobs often worth hundreds of dollars.
What stands out
- Click-through rate of around 9%, roughly double the 3 to 5% industry average for Search ads.
- Our best-performing keywords bring in leads for as little as $14, well under the $45 target.
- Close to $3,000 of wasted spend left by the previous agency, found in the search terms and cut.
- An average cost of about $5 a click, so winning a plumbing job costs only a few dollars in ads.
Close to $3,000 of inherited waste, found and cut.
When we took the account over from the previous agency, we read the search terms one by one to see exactly what people typed before they clicked. The non-buyers stood out fast. We turned each theme into a negative keyword so the budget stops chasing them and goes back into work that books.
Heat-pump shoppers
Manufacturer brand searches
Out-of-area clicks
DIY and price research
Spend on terms with zero conversions, identified across the account's search-terms history and excluded.
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