Digital marketing that gets Hawke's Bay businesses booked solid.
Hyper Digital is a digital marketing agency with one of its owners based right here in the Bay. Google Ads, smart websites, local SEO and AI follow-up, run in-house for Napier and Hastings businesses. We report on calls and booked jobs, not clicks and impressions.
One team for the whole pipeline, not one channel.
Most agencies sell you a channel and leave the rest to you. We run the ads, the website the ads land on, and the follow-up that turns an enquiry into a booked job. That's why our numbers hold up.
Local businesses. Real, verifiable numbers.
These are Hawke's Bay clients, and every number comes from their own accounts. No screenshots of someone else's dashboard.
We took over their Google Ads from another agency, cut close to $3,000 of wasted spend, and now bring in plumbing leads from $14, well under their $45 target.
Read the case studyIn a single month, $351 of ad spend brought in 18 enquiries, and one became a $45,000 re-roof. High-intent local search, tracked all the way to the won job.
Read the case studyEnquiries from Hawke's Bay homeowners and builders at about $6 each for nearly five years. One tightly managed campaign, month after month.
Read the case studyNapier and Hastings search differently. We market to both.
Digital marketing in Napier
Napier customers search "napier" and "near me", and the map pack decides who they call. For Napier businesses we tune your Google Business Profile, ads targeting and landing pages to the city and its suburbs, from Ahuriri to Taradale, so you show up exactly where your customers are looking.
In practice that means one team covering what most people split across three suppliers: a marketing agency for Napier campaigns, a digital agency for the website, and someone for Google Ads. Same pipeline, one bill, one report.
Digital marketing in Hastings
Hastings covers serious ground, from the city out to Havelock North and the rural blocks beyond. We build your campaigns around the jobs and areas that actually pay, so your budget goes on Hastings customers ready to book, not sightseers three regions away.
Search engine marketing in Hastings is still mostly uncontested: very few local businesses run properly structured Google Ads, and fewer still track which searches turn into jobs. That gap is why Hastings campaigns tend to pay back faster than the Napier equivalents.
We also work with businesses in Havelock North, Clive, Waipukurau and across Central Hawke's Bay. Whether you are looking for marketing companies in Hawke's Bay, an advertising agency, an SEO company or just someone to run your Google Ads properly, it is the same conversation. Tell us what the phone needs to do and we will tell you which part of it actually moves the number.
Trades first. Local service businesses welcome.
- Tradies and home services: our specialty, from plumbers to roofers to sparkies.
- Local service businesses that live on Hawke's Bay searches and referrals.
- Established businesses whose website or ads have gone stale.
- Anyone tired of agencies that report clicks instead of calls.
Questions, answered.
Yes. Ryan, one of our two owners, lives and works in the Bay, Matt is in Auckland, and we have run campaigns for local businesses since 2019. When you call, you get one of the owners, not an account manager three timezones away.
Ads management is $497 +GST a month per campaign, plus your ad spend, with no setup fee. A website is $5,997 +GST to build and $199 +GST a month. Take the website, the system and a campaign together and it is $4,997 +GST setup then $897 +GST a month. Ad spend is always separate and set to suit your goals. Your free leads audit tells you the right mix and budget before you commit to anything.
Trades are our specialty and most of our case studies, but the same system works for any local service business that wants more calls and bookings. If we don't think we can move the needle for you, we'll say so on the leads audit call.
We run the whole pipeline in-house: the ads, the website the ads land on, and the follow-up that books the job. We report on leads and cost per lead, not impressions. And there are no lock-in contracts.
Yes. We're based in Hawke's Bay and Auckland and run campaigns NZ-wide, from Northland to Southland. Local knowledge just means we're extra sharp on Hawke's Bay targeting.
The same thing. Google renamed AdWords to Google Ads in 2018 and plenty of people in Napier and Hastings still search for AdWords services, so it is worth saying plainly. We build and manage Google Ads Search campaigns in-house, including the keyword research, the negative keywords that stop the waste, the landing page and the conversion tracking that proves which searches became jobs.
We do the part that follows an enquiry. Every website lead gets an instant email reply, then a nurture sequence that runs for about a week or until they tell us they're sorted. What we don't do is newsletters and one-off email blasts to a purchased list, so if that's the job you have in mind we're not your people.
SEO is earning the free listings, which takes months and then keeps paying. SEM, or search engine marketing, is the umbrella term and usually means the paid side, Google Ads, which starts producing enquiries within days of going live and stops the day you turn it off. Most Hawke's Bay businesses should run ads first for cash flow and build SEO underneath it.
Yes, and for most businesses that's the right order. $5,997 +GST builds a fast, search-ready site with the tracking wired in, and the ads land on that rather than on a homepage that was never built to take an enquiry. Sending paid traffic to a slow site is the most common way we see Hawke's Bay budgets wasted.
Get your free leads audit
Tell us about your business and we'll show you where your next Hawke's Bay customers are coming from, and what they'll cost.
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Get your free, no-obligation leads audit from a local team. We'll show you exactly where your next customers are coming from, and what they should cost.
Free 20-minute leads audit call · Hawke's Bay and Auckland · No lock-in