by Matt | Sep 4, 2024 | Glossary
Ad spend refers to the total amount of money a company allocates and spends on advertising over a specific period. What does Ad Spend mean? Ad spend, short for advertising expenditure, encompasses the total budget a business dedicates to its advertising efforts across...
by Matt | May 1, 2024 | Glossary
Brand awareness refers to the extent to which consumers recognize and are familiar with a brand and its products or services. What does Brand Awareness mean? Brand awareness is a key marketing concept that measures how well a brand is known among its target audience....
by Matt | Apr 30, 2024 | Glossary
“Always on” in digital marketing refers to a continuous and consistent strategy where a brand maintains an ongoing presence with advertising, social media, and content activities to keep engaging with its audience at all times. What does Always On mean?...
by Matt | Apr 11, 2024 | Glossary
DTC stands for Direct-to-Consumer, referring to a business model where companies sell products or services directly to consumers, bypassing traditional retailers, wholesalers, or other middlemen. What does DTC mean? Direct-to-Consumer (DTC) is a retail business model...
by Matt | Apr 10, 2024 | Glossary
E-commerce refers to the buying and selling of goods and services over the internet, encompassing online transactions and the exchange of money and data to execute these transactions. What does eCommerce mean? E-commerce, short for electronic commerce, is the activity...
by Matt | Mar 25, 2024 | Glossary
The Google Display Network is a collection of websites and apps where Google ads can appear, reaching users across the internet beyond just Google search results. What does GDN mean? The Google Display Network (GDN) is an extensive network of websites, videos, and...
by Matt | Mar 25, 2024 | Glossary
An ad, short for advertisement, is a promotional message or content aimed at informing, persuading, and influencing people to buy a product, subscribe to a service, or support an idea. What does the term Ad mean? An ad, or advertisement, is a strategic tool in...
by Matt | Mar 13, 2024 | Glossary
Bounce rate is a metric in web analytics that measures the percentage of visitors who enter a website and then leave (“bounce”) rather than continuing to view other pages within the same site. What does bounce rate mean? Bounce rate is an important metric...
by Matt | Mar 13, 2024 | Glossary
B2C, or Business-to-Consumer, refers to transactions and interactions between businesses and individual consumers. What does B2C mean? B2C, short for Business-to-Consumer, describes the commercial transactions and interactions that take place directly between...
by Matt | Mar 13, 2024 | Glossary
B2B, or Business-to-Business, refers to transactions, sales, or services conducted between businesses, rather than between businesses and individual consumers. What does B2B mean? B2B, short for Business-to-Business, describes the commercial transactions and...
