A lean online channel that beats its target every year.
Hawke's Bay, serving all of NZ
Ryan walked in and sat down with Donna. She had a great business but wasn't sure where to start online. We got Tableau Towbars found on Google, built an instant towbar quote funnel, set up their Google Business Profile, and have run profitable Google Ads since 2021. Today they serve local towbar work and customers right across New Zealand.
A great business, hard to find online.
Donna had built something special: quality towbars and towball installs, plus custom trailers, e-bike racks and other light engineering. The problem was that almost nobody could find it online, and the towbar side, one of the easiest wins, had never really been pushed. She needed a way to get found, quote fast, and turn searches into booked work.
Get found, quote fast, stay profitable.
One joined-up system: a search-ready website, an instant towbar quote funnel, a strong local Google presence, and Google Ads that have paid their way since 2021.
A site built to be found
Donna had a great business that hardly anyone could find online. We built a fast, search-ready website around what Tableau Towbars actually does, so customers find them and can enquire the usual way, by phone, email or form.
The instant towbar quote funnel
The standout piece. A custom form where someone enters their car details and gets an accurate towbar and towball quote almost straight away. It turned a service Donna had never really pushed into a steady stream of ready-to-book enquiries.
Google Business Profile, ranking locally
We set up and optimised their Google Business Profile so Tableau Towbars ranks well in the local map results, putting them in front of Hawke's Bay customers searching nearby.
Google Ads, profitable since 2021
We have run Google Ads for Tableau Towbars since 2021. It has been profitable from the start and showcases their products right across New Zealand, all on a lean, efficient budget.
Better conversion, a strong return, year after year.
Conversion rate is the share of ad clicks that turn into an enquiry or sale. Tap to compare. Higher is better, and theirs has climbed steadily since day one.
What stands out
- A low, steady cost per conversion that has held consistent for years.
- Conversion rate up from 9% in 2021 to 12% in 2026.
- Phone enquiries up 69% year-on-year, and tracked enquiries up 12% on flat ad spend.
- Roughly 7x return on ad spend, all from a lean budget.
- The instant towbar quote funnel turns curious visitors into accurate quotes in moments.
- Beats its target every year, dependable extra revenue alongside the main business.
Local installs and a nationwide audience.
Local, in Hawke's Bay
Towbar and towball installs for nearby drivers, booked through the instant quote funnel, the phone, and a Google Business Profile that ranks well in local search.
Nationwide, across NZ
Custom trailers, e-bike racks and light engineering that customers all over the country come looking for, with Google Ads putting their products in front of the whole of NZ.
Not their main channel. Still worth every cent.
Online isn't where Tableau Towbars earns the bulk of its income. That comes from commercial work and routine B2C jobs that have to be done onsite, like fitting towbars. But the online channel has exceeded its goals every single year, and on a small budget it has become an integral part of their total annual revenue. Icing on the cake, and it keeps getting better.
"Ryan from Hyper Digital walked through the door and sat with me. He had already taken time to learn all about us and what we do. Since then they have got us found on Google with Ads to showcase our products all over NZ."
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